• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Scheduling, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    L'investissement à impact : lever ou investir des fonds

    Skills you'll gain: Due Diligence, Investments, Investment Management, Private Equity, Entrepreneurship, Fundraising, Social Impact, Entrepreneurial Finance, Stakeholder Engagement, Relationship Management, Relationship Building, Business Valuation, Contract Negotiation, Prospecting and Qualification, Finance, Professional Networking, Financial Analysis, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Machine Learning, Visual Recognition and NLP

    Skills you'll gain: Model Evaluation, Tensorflow, Model Training, Supervised Learning, Model Optimization, Artificial Neural Networks, Regression Analysis, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Deep Learning, Image Analysis, Machine Learning, Random Forest Algorithm, AI Workflows, Decision Tree Learning, Natural Language Processing, Scikit Learn (Machine Learning Library), Data Science, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Psychosocial and Spiritual Aspects of Palliative Care

    Skills you'll gain: Hospice, Patient Communication, Caregiving, Patient-centered Care, Patient Education and Support, Care Management, Patient Advocacy, Mental Health Diseases and Disorders, Psychosocial Assessments, Family Support, Treatment Planning, Mental Health, Stress Management, Discussion Facilitation, Mental Health Therapies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    The Impactful Communicator-Creating Connection and Influence

    Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Drive Engagement, Communication Strategies, Communication, Interpersonal Communications, Target Audience, Workplace inclusivity, Verbal Communication Skills, Influencing, Oral Expression, Trustworthiness, Diversity and Inclusion, Presentations, Diversity Awareness, Adaptability, Active Listening, Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Becoming a Strengths Based Leader: Leading Standout® Teams

    Skills you'll gain: Storytelling, Recognizing Others, Team Building, Trustworthiness, Team Performance Management, Team Management, Teamwork, Collaboration, Team Collaboration, Team Leadership, Visionary, People Development, Leadership Development, Peer Review, Team Motivation, Value Propositions, Leadership, Performance Management, Communication, Productivity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Lund University

    Cities, Climate and Change: Pathways and Opportunities

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Sustainable Development, Climate Change Adaptation, Social Justice, Drive Engagement, Community Development, Social Impact, Mitigation, Systems Thinking, Stakeholder Engagement, Research and Design, Visionary, Data-Driven Decision-Making, Finance, Innovation, Strategic Partnership, Governance, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Open Generative AI: Build with Open Models and Tools

    Skills you'll gain: Generative AI Agents, Model Context Protocol, Retrieval-Augmented Generation, Generative Model Architectures, Fine-tuning, Model Deployment, Responsible AI, Load Balancing, Large Language Modeling, Containerization, AI Security, Docker (Software), Model Optimization, Generative AI, Model Evaluation, Agentic systems, LangChain, Restful API, Data Ethics, Image Quality

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Human Decision Making and its Biases

    Skills you'll gain: Decision Making, Critical Thinking, Critical Thinking and Problem Solving, Deductive Reasoning, Analytical Skills, Independent Thinking, Data Literacy, Decision Intelligence, Data-Driven Decision-Making, Behavioral Economics, Complex Problem Solving, Data Analysis, Cooperation, Artificial Intelligence, Emotional Intelligence, Open Mindset, Self-Awareness, Psychology, Communication, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

1…377378379…581

In summary, here are 10 of our most popular social media marketing courses

  • Mercadeo analítico: University of Virginia
  • كيفية استعمال التطبيق هووتسويت: Coursera
  • L'investissement à impact : lever ou investir des fonds: ESSEC Business School
  • AI Workflow: Machine Learning, Visual Recognition and NLP: IBM
  • Psychosocial and Spiritual Aspects of Palliative Care: University of Colorado System
  • The Impactful Communicator-Creating Connection and Influence: University of London
  • Becoming a Strengths Based Leader: Leading Standout® Teams: Automatic Data Processing, Inc. (ADP)
  • Cities, Climate and Change: Pathways and Opportunities: Lund University
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Getting Started with ProfitBooks: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok