• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Introduction to Data Engineering on Google Cloud

    Skills you'll gain: Metadata Management, Data Sharing, Data Pipelines, Extract, Transform, Load, Google Cloud Platform, Data Migration, Data Warehousing, Data Infrastructure, Apache Airflow, Data Processing, Big Data, Data Import/Export, Data Storage, Data Management, IT Automation, Cloud Storage, Apache Spark, Automation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução aos Negócios

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, Finance, People Management, Business Modeling, Corporate Finance, Social Impact, Diversity Programs, Entrepreneurship, Creativity, Diversity and Inclusion, Sustainable Business, Internet Of Things

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Metrics & Schedule Social Posts

    Skills you'll gain: Content Scheduling, Digital Marketing Tools, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management, Content Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Equity Research Report Writing: Analyze & Structure

    Skills you'll gain: Research Reports, Report Writing, Case Studies, Financial Reporting, Business Writing, Analysis, Data Analysis, Financial Analysis, Writing, Equities, Concision, Financial Modeling, Predictive Analytics, Target Audience, Data Science, Credit Risk, Predictive Modeling, Machine Learning, R Programming, Logistic Regression

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Brand Management and Brand Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Lean Six Sigma Yellow Belt: Apply, Analyze & Improve Quality

    Skills you'll gain: Process Mapping, Lean Six Sigma, Six Sigma Methodology, Quality Management, Process Analysis, Quality Improvement, Data-Driven Decision-Making, Process Flow Diagrams, Pareto Chart, Run Chart, Statistical Process Controls, Process Improvement, Statistical Analysis, Product Quality (QA/QC), Quality Assessment, Quality Control, Data Analysis, Histogram, Scatter Plots, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Business Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Dashboard Creation, Power BI, Gross Profit, Dashboard, Data Modeling, Data Import/Export, Interactive Data Visualization, People Analytics, Data Analysis, Data Cleansing, Business Reporting, Market Data, Data Transformation, Data-Driven Decision-Making, Case Studies, Data Wrangling, Business Intelligence, Data Manipulation, Business Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Packt

    A Practical Approach to Timeseries Forecasting Using Python

    Skills you'll gain: Recurrent Neural Networks (RNNs), Forecasting, Model Optimization, Predictive Analytics, Data Preprocessing, Statistical Modeling, Model Evaluation, Machine Learning Methods, Data Processing, Feature Engineering, Data Visualization Software

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - Español

    Skills you'll gain: Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Model Training, Digital Transformation, Artificial Intelligence, Business Transformation, Cloud Solutions, Responsible AI, Business Intelligence, AI literacy, Data Ethics, Data Quality, Machine Learning, Natural Language Processing, Model Deployment, Applied Machine Learning, Cloud API, Data Analysis, Application Programming Interface (API)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Statistics and Calculus Methods for Data Analysis

    Skills you'll gain: Statistical Analysis, Statistical Methods, Statistical Modeling, Predictive Modeling, Data Analysis, Statistics, Integral Calculus, Probability & Statistics, Data Science, Probability Distribution, Calculus, Mathematics and Mathematical Modeling, Applied Mathematics, Derivatives, Probability, Mathematical Modeling, Machine Learning, Algorithms

    Build toward a degree

    3.2
    Rating, 3.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Visualization with Tableau and Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Dashboard Creation, Tableau Software, Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Spreadsheet Software, Data Analysis Software, Business Intelligence, Performance Tuning, Data Analysis, Analytics, Analytical Skills, Business Metrics

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

1…373374375…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok