Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, Apache Hadoop, Analytics, Social Media, Data Processing, Social Media Content, Data Management, Data Analysis, Data Integration, Data Transformation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Collection, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Anomaly Detection, Feature Engineering, Data Ethics, Machine Learning Algorithms, Machine Learning, Statistical Machine Learning, Applied Machine Learning, Supervised Learning, Unsupervised Learning, Scikit Learn (Machine Learning Library), Decision Tree Learning, Exploratory Data Analysis, Regression Analysis, Data Processing
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management
Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Web Analytics and SEO, Information Architecture, Technical Support
Beginner · Specialization · 3 - 6 Months

University of Toronto
Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Campaign Management, Data Presentation, Marketing, Digital Marketing, Business Metrics, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, Communication
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Cleansing, Data Transformation, Alteryx, Data Manipulation, Data Import/Export, Data Wrangling, Workflow Management, Scheduling, Automation, Analysis
Intermediate · Guided Project · Less Than 2 Hours