Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Rmarkdown, Data Science, Version Control, R (Software), Big Data, R Programming, Data Visualization Software, General Science and Research, GitHub, Statistical Programming, Git (Version Control System), Data Analysis, Exploratory Data Analysis, Integrated Development Environments, Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API, Google Cloud Platform, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: PostgreSQL, Performance Tuning, Database Management, Google Cloud Platform, Operational Databases, SQL, Database Application, Data Management, Data Analysis
Beginner · Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Sales Pipelines, B2B Sales, Sales Presentation, Enterprise Sales, Sales Enablement, Sales, Sales Process, Sales Strategy, Consultative Selling, Cross Selling, Value Propositions, Rapport Building, Stakeholder Management, Customer Relationship Management, Data-Driven Decision-Making, Relationship Building, Communication Strategies, Personalized Service
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Organizational Skills, Project Management Software, Project Coordination, Workflow Management, Project Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Infrastructure, Data Analysis, Data Architecture, Automation, Data Security
Advanced · Course · 1 - 3 Months
Skills you'll gain: Data Integration, Extract, Transform, Load, Metadata Management, Amazon Redshift, Amazon Web Services, Data Pipelines, Data Warehousing, Amazon S3, Automation, Cloud-Native Computing, Data Transformation, Serverless Computing, Process Optimization, System Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Processing, Tensorflow, Applied Machine Learning, Feature Engineering, Data Cleansing, Classification And Regression Tree (CART), Data Manipulation, Machine Learning, Predictive Modeling, Random Forest Algorithm, Pandas (Python Package), Data Analysis, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: Exploratory Data Analysis, Data Strategy, Unstructured Data, Data-Driven Decision-Making, Solution Design, Data Transformation, Data Quality, Data Analysis, Needs Assessment, Requirements Analysis
Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Visual Design, Creative Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Classification And Regression Tree (CART), Predictive Modeling, Data Analysis, Regression Analysis, Supervised Learning, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Data Cleansing, Bayesian Network, Performance Tuning
Intermediate · Course · 1 - 3 Months