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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

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    New
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    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Blogs, Competitive Analysis, Quality Assessment, Relationship Building, Content Strategy, Content Creation

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Getting Started with Neo4J Enterprise on Google Cloud

    Skills you'll gain: Query Languages, Google Cloud Platform, NoSQL, Cloud Storage, Exploratory Data Analysis, Data Import/Export, Cloud Computing, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    University of Pennsylvania

    Data Viz Using Tableau & Presenting With Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Skillshare

    Branding Building Blocks: Craft a Compelling Moodboard

    Skills you'll gain: Brand Strategy, Presentations, Branding, Design Thinking, Style Guides, Marketing Strategies, Graphic and Visual Design, Adobe Illustrator, Adobe Photoshop, Target Audience, Color Theory, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    Packt

    Deep Learning with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Transfer Learning, Tensorflow, Artificial Neural Networks, Embeddings, Keras (Neural Network Library), Deep Learning, Time Series Analysis and Forecasting, Image Analysis, Classification Algorithms, Convolutional Neural Networks, Natural Language Processing, Computer Vision, Forecasting, Supervised Learning, Machine Learning Algorithms, Machine Learning, Predictive Analytics, Model Evaluation, Predictive Modeling

    Intermediate · Specialization · 1 - 3 Months

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    Coursera

    How to Create and Edit Pinterest Accounts

    Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Análisis de datos empresariales con R

    Skills you'll gain: Business Analytics, R Programming, Statistical Analysis, Correlation Analysis, Data Analysis, Analysis, Analytics, Exploratory Data Analysis, Unsupervised Learning, Advanced Analytics, Statistical Methods, Data Visualization, Probability & Statistics, Business Analysis, Machine Learning Algorithms, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Data Visualization Fundamentals in Python

    Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Analyzing and Underwriting Corporate Credit in India

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Business Risk Management, Credit Risk, Financial Analysis, Lending and Underwriting, Financial Modeling, Commercial Lending, Risk Analysis, Financial Acumen, Corporate Finance, Operational Risk, Analysis, Income Statement, Balance Sheet, Banking, Market Analysis, Cash Flows

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña infografías con Prezi

    Skills you'll gain: Infographics, Data Visualization, Graphic and Visual Design, Graphic Design, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Prompts for SEO Growth: Coursera
  • 2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks): Alex Genadinik
  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Getting Started with Neo4J Enterprise on Google Cloud: Google Cloud
  • Data Viz Using Tableau & Presenting With Storytelling: University of Pennsylvania
  • Branding Building Blocks: Craft a Compelling Moodboard: Skillshare
  • Deep Learning with TensorFlow: Packt
  • How to Create and Edit Pinterest Accounts: Coursera
  • Análisis de datos empresariales con R: Universidades Anáhuac
  • Data Visualization Fundamentals in Python: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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