Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Digital Transformation, Google Cloud Platform, Big Data, Cloud Storage, Looker (Software), Cloud Computing, Machine Learning, Analytics, Data Management, Data Lakes, Unstructured Data, Data Quality, Business Intelligence, Data-Driven Decision-Making, Customer experience improvement, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Data Management, Data Pipelines, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: English Language, Business Writing, Presentations, Business Management, Management Reporting, Business Planning, Marketing Budgets, New Product Development, Business Communication, Marketing Planning, Analysis, Market Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Presentations, Prompt Engineering, Responsible AI, Verbal Communication Skills, Sampling (Statistics), Excel Formulas, Data Storytelling, Spreadsheet Software, Generative AI, Data Analysis
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Data Pipelines, Databases, Extract, Transform, Load, Data Lakes, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Architecture, Azure Synapse Analytics, Data Warehousing, Data Management, Data Transformation, Microsoft Azure, Database Management Systems, Data Infrastructure, Data Integration, Data Governance, Data Storage Technologies, Data Storage, Real Time Data
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Management, Account Management, Business Planning, Customer Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Python Programming, Scripting, Data Processing, Data Analysis, Programming Principles, Object Oriented Programming (OOP)
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Salesforce Development, Salesforce, Analytics, Data Import/Export, Data Presentation, Data Analysis, Business Reporting, Data Cleansing, Data Migration, Data Management, Data Sharing, Data Validation, Data Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Hugging Face, LLM Application, LangChain, Large Language Modeling, OpenAI, Natural Language Processing, Generative AI Agents, ChatGPT, Responsible AI, Embeddings, Application Programming Interface (API), Text Mining, Restful API, Agentic systems, Open Source Technology, Data Preprocessing, MLOps (Machine Learning Operations), Python Programming, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Decision Tree Learning, Logistic Regression, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Data Preprocessing, Pandas (Python Package), NumPy, Data Cleansing
Mixed · Course · 1 - 4 Weeks