• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Gestión estratégica de Escuelas en Contextos Rurales

    Skills you'll gain: Pedagogy, Planning, Social Justice, Education and Training, Strategic Planning, Leadership, Collaboration, Teamwork, Program Evaluation, Relationship Building, Problem Solving, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    166 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Quality Improvement in Healthcare

    Skills you'll gain: Continuous Quality Improvement (CQI), Qualitative Research, Public Health, Healthcare Project Management, Patient Safety, Public Health and Disease Prevention, Health Systems, Community Health, Clinical Leadership, Patient-centered Care, Health Care, Quantitative Research, Geographic Information Systems, Health Policy, Research Design, Program Evaluation, Leadership, Data Collection, Scientific Methods, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Mobilité et urbanisme

    Skills you'll gain: Traffic Flow Optimization, Land Development, Land Management, Spatial Analysis, Civil Engineering, Sociology, Socioeconomics, Social Sciences, Policy Analysis, Behavioral Economics, Public Policies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    121 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Vertex AI Search for Retail

    Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Data Store, Serverless Computing, Data Migration, Model Training, Apache Hadoop, Data Storage Technologies, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, AI Personalization, Advanced Analytics, Applied Machine Learning, AI Integrations, Site Reliability Engineering, Data Processing

    4
    Rating, 4 out of 5 stars
    ·
    135 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Fire and Life Safety Systems

    Skills you'll gain: Fire And Life Safety, Building Codes, Pump Stations, Schematic Diagrams, Blueprint Reading, Process Flow Diagrams, Construction, Hydraulics, Safety Standards, Plumbing, Equipment Design, Safety Assurance, Building Services Engineering, Building Design, Facility Management and Maintenance, Engineering Drawings, Hazard Communication (HazCom), Safety and Security, Structural Analysis, Hazard Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    129 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Land Management, Sustainable Systems, Sustainable Development, Systems Thinking, Economics, Policy, and Social Studies, Public Administration, Information Technology, Economic Development, Socioeconomics, Policy Analysis, Research, and Development, Financial Policy, Social Impact, Digital Transformation, Technology Strategies, Stakeholder Engagement, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Digital Analysis, Customer Retention, Customer Relationship Building, Search Engine Optimization, Sales Prospecting, Brand Loyalty, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Strategic Communication, Customer experience strategy (CX), Digital Marketing Tools, Cash Flows, Web Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    152 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    More on Change and Sustainability

    Skills you'll gain: Sustainability Reporting, Organizational Change, Business Reporting, Sustainable Design, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Sustainable Business, Annual Reports, Sustainability Standards, Corporate Sustainability, Performance Reporting, Leadership and Management, Key Performance Indicators (KPIs), Sustainable Development, Change Management, Organizational Development, Stakeholder Management, Stakeholder Engagement, Environmental Issue, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Self Publish Your Book on Amazon Kindle Direct Publishing

    Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    98 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Database Essentials and Vulnerabilities

    Skills you'll gain: Database Management, Database Administration, Database Management Systems, Databases, Database Application, Relational Databases, Database Architecture and Administration, Data Security, User Accounts, User Provisioning, SQL, Application Security, Security Controls, NoSQL, Role-Based Access Control (RBAC), Exploitation techniques, Encryption

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Strategic Decision-Making, Decision Making, Marketing, Strategic Thinking, Target Market, Hotel And Restaurant Management, Promotional Strategies, Target Audience, Hotels and Accommodations, Product Strategy, Hotel Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

1…362363364…834

In summary, here are 10 of our most popular brand management courses

  • Gestión estratégica de Escuelas en Contextos Rurales: Universidad Austral
  • Quality Improvement in Healthcare: Imperial College London
  • Mobilité et urbanisme: École Polytechnique Fédérale de Lausanne
  • Vertex AI Search for Retail: Google Cloud
  • Fire and Life Safety Systems: L&T EduTech
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
  • Introduction to Information Systems for Business: Howard University
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • More on Change and Sustainability: University of Colorado System
  • Self Publish Your Book on Amazon Kindle Direct Publishing: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok