• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Python Fundamentals and Data Science Essentials

    Skills you'll gain: Matplotlib, Linear Algebra, Plot (Graphics), Data Visualization, NumPy, Scientific Visualization, Machine Learning Algorithms, Statistical Visualization, Pandas (Python Package), Applied Machine Learning, Data Science, Machine Learning, Data Analysis, Python Programming, Model Optimization, Data Manipulation, Classification Algorithms, Programming Principles, Regression Analysis, Data Structures

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Charts & Dow Theory Fundamentals

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Trend Analysis, Financial Trading, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Technical Analysis Foundations for Traders

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Market, Market Data, Portfolio Risk, Financial Trading, Portfolio Management, Risk Management, Financial Forecasting, Market Dynamics, Real Time Data, Financial Analysis, Market Analysis, Investment Management, Risk Analysis, Graphing, Verification And Validation, Probability & Statistics

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    31 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    Simplilearn

    Keyword Research and SEO Training

    Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Generative AI with Vertex AI: Build a customer chatbot

    Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), LLM Application, Large Language Modeling, Generative AI, Prompt Engineering, Natural Language Processing, Jupyter, Python Programming, Classification Algorithms

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use Basecamp for Project Management

    Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Risk Analysis, Financial Forecasting, Governance, Financial Analysis, Predictive Analytics, Automation, Governance Risk Management and Compliance, Financial Management, Forecasting, Compliance Management, Financial Reporting, Risk Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Employee Attrition Prediction Using Machine Learning

    Skills you'll gain: Data Preprocessing, Data Visualization, Logistic Regression, Feature Engineering, Statistical Visualization, Data Processing, Data Cleansing, Data Wrangling, People Analytics, Predictive Modeling, Scikit Learn (Machine Learning Library), Data Science, Applied Machine Learning, Model Training, Statistical Modeling, Statistical Machine Learning, Regression Analysis, Supervised Learning, Model Evaluation, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Web Applications, Microservices, Software Architecture, Software Engineering, System Testing, Data Infrastructure, System Monitoring, Software Systems, Functional Requirement, Application Deployment, Site Reliability Engineering, Middleware, Distributed Computing, Prototyping, Big Data

    Build toward a degree

    3.6
    Rating, 3.6 out of 5 stars
    ·
    20 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Data Structures & Algorithms in Python

    Skills you'll gain: Data Structures, Algorithms, Python Programming, Computer Programming, Computational Thinking, Data Processing, Data Analysis Expressions (DAX), Data Analysis

    Intermediate · Course · 1 - 3 Months

1…358359360…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok