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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    How to create and join teams using Canva

    Skills you'll gain: Collaborative Software, Data Sharing, File Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Product Management, Operational Efficiency, Risk Management, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Optimize User Retention

    Skills you'll gain: Looker (Software), Customer Retention, Web Analytics, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Analysis, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals, Part 1

    Skills you'll gain: Extract, Transform, Load, Data Validation, Data Transformation, Applied Machine Learning, Object-Relational Mapping, Data Wrangling, Data Cleansing, Data Manipulation, Data Integration, Web Scraping, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Data Modeling, Data Science, Python Programming, Scikit Learn (Machine Learning Library), Extensible Markup Language (XML), Data Analysis

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Sales Presentation, Document Management, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategize, Roadmap, and Mitigate AI Projects

    Skills you'll gain: Applied Machine Learning, Case Studies, Fraud detection, Project Risk Management, Project Planning, Business Ethics, Ethical Standards And Conduct, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Commercial Filmmaking Essentials

    Skills you'll gain: Video Production, Video Editing, Videography, Photo/Video Production and Technology, Cinematography, Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mise en route avec Facebook Commerce Manager

    Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Decisions in Time: Using Causal Information

    Skills you'll gain: Precision Medicine, Clinical Trials, Data Analysis, Data-Driven Decision-Making, Analytics, Data Science, Strategic Decision-Making, Root Cause Analysis, Random Forest Algorithm, Treatment Planning, Personalized Service, A/B Testing, Machine Learning, Online Advertising

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea una propuesta de negocio con Visme

    Skills you'll gain: Sales Presentations, Proposal Writing, Business Writing, Presentations, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • How to create and join teams using Canva: Coursera
  • Product Management: Data Science and Agile Systems: University of Maryland, College Park
  • Customer Segmentation with K-Means: Model & Visualize: EDUCBA
  • Analyze and Optimize User Retention: Coursera
  • Advanced Reproducibility in Cancer Informatics: Johns Hopkins University
  • Data Science Fundamentals, Part 1: Pearson
  • AI-Enhanced Presentations Captivating Audiences with TOME: Coursera
  • Strategize, Roadmap, and Mitigate AI Projects: Coursera
  • Advanced Videography: Commercial Filmmaking Essentials: Skillshare
  • Mise en route avec Facebook Commerce Manager: Coursera

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