• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Corporate Foresight

    Skills you'll gain: Innovation, Forecasting, Strategic Thinking, Corporate Strategy, Strategic Decision-Making, Business Strategy, Organizational Strategy, Trend Analysis, Market Trend, Analysis, Market Opportunities, Decision Making, Influencing

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    UX Web Design: Build User-Centric Websites

    Skills you'll gain: User Research, UI/UX Research, User Experience, User Experience Design, Design Research, Logo Design, User Interface and User Experience (UI/UX) Design, User Centered Design, Persona (User Experience), Wireframing, UI/UX Strategy, Prototyping, Persona Development, Graphic and Visual Design, Application Design

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Relationship Management (CRM) Software, Customer Insights, Data Quality, Data Maintenance, Sales Prospecting, Prospecting and Qualification, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Data Integrity

    3.7
    Rating, 3.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Market Research, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering the Foundations of Strategic Selling

    Skills you'll gain: Sales, Sales Strategy, Consultative Selling, Selling Techniques, Account Strategy, Customer Relationship Building, Business Communication, Consultative Approaches, Relationship Building, Sales Pipelines, General Sales Practices, Overcoming Objections, Relationship Management, Sales Process, Closing (Sales), Communication Strategies, Proposal Writing, Digital Transformation, AI Personalization, Personalized Campaigns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering Digital Prospecting Foundations

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Lead Generation, Cross-Channel Marketing, Sales Enablement, Sales, Sales Development, Global Marketing, Driving engagement, Sales Operations, Communication Strategies, Inside Sales, Regional Sales, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, Drive Engagement, AI Personalization, Personalized Campaigns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Project Planning

    Skills you'll gain: Project Schedules, Project Planning, Agile Methodology, Performance Metric, Scheduling, Timelines, Conflict Management, Stakeholder Engagement, Project Estimation, Stakeholder Management, Milestones (Project Management), Agile Project Management, Negotiation, Cost Estimation, Resource Planning, Risk Analysis, Project Risk Management, Contract Management, Kanban Principles, Estimation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Connect with Diverse Audiences during a Public Health Crisis

    Skills you'll gain: Persuasive Communication, Interviewing Skills, Intercultural Competence, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building, Driving engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Sales Strategy, Sales, Data Analysis Software, Data Analysis, Query Languages, Database Software, Trend Analysis, Databases, Customer Insights, Performance Analysis, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Empathy and Data in Risk Management

    Skills you'll gain: Risk Management, Enterprise Risk Management (ERM), Risk Management Framework, Risk Analysis, Risk Mitigation, Risk Control, Cyber Risk, Persuasive Communication, Tableau Software, Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Cybersecurity, Influencing, Empathy, Communication, Heat Maps, Stakeholder Analysis, Algorithms

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Inside BFSI: Structure, Challenges, and Technology

    Skills you'll gain: Financial Services, Bank Regulations, Financial Regulation, Banking, Regulatory Compliance, Customer experience strategy (CX), Market Intelligence, FinTech, Financial Systems, Risk Management Framework, Risk Management, Digital Transformation, Market Opportunities, Fraud detection, Compliance Management, Environmental Social And Corporate Governance (ESG), Financial Market, Cybersecurity, AI Enablement, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Cultural Sensitivity, Ethical Standards And Conduct, Digital Communications, Drive Engagement, Employee Engagement, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

1…350351352…519

In summary, here are 10 of our most popular marketing strategy courses

  • Corporate Foresight: Fundação Instituto de Administração
  • UX Web Design: Build User-Centric Websites: Northeastern University
  • Customer Data, Analytics, and Segmentation: Microsoft
  • RFIs: Streamline Supplier Selection: Coursera
  • Mastering the Foundations of Strategic Selling: LearnQuest
  • Mastering Digital Prospecting Foundations: LearnQuest
  • Project Planning: University of California, Irvine
  • Connect with Diverse Audiences during a Public Health Crisis: The State University of New York
  • Analyze Sales Data with LibreOffice Base Queries: Coursera
  • Empathy and Data in Risk Management: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok