Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Game Theory, Conflict Management, Bidding, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Competitive Analysis, Economics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Drive Engagement, Social Media Content, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Google Cloud Platform, SQL, Dashboard, Big Data, Data Visualization Software, Dashboard Creation, Interactive Data Visualization, Applied Machine Learning, Data Access, Data Transformation, Query Languages, Machine Learning, Data Cleansing, Data Preprocessing, Model Evaluation, Model Training, Data Analysis, Data Wrangling, Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics, Supplier Management, E-Commerce, Web Analytics and SEO, WordPress, No-Code Development, Search Engine Optimization, Supply Chain, Supplier Relationship Management, Order Fulfillment, Blogs, Web Design, Web Development, Content Management Systems, Order Management, Web Design and Development, Shipping and Receiving, Performance Analysis, Web Frameworks, Web Development Tools
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Relational Databases, Power BI, Microsoft Azure, Database Management, NoSQL, Dashboard, Cloud Deployment, Dashboard Creation, Data Integration, Data Visualization, Data Visualization Software, SQL, Database Management Systems, Data Storage, Data Modeling, Cloud Storage, Extract, Transform, Load, Data Processing, Infrastructure As A Service (IaaS), Platform As A Service (PaaS)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Recruitment Strategies, Generative AI, Recruitment, Employee Onboarding, Talent Recruitment, New Hire Orientations, Human Resources Management and Planning, AI Personalization, Talent Acquisition, Human Resources, Human Resource Strategy, Email Automation, Employee Engagement, Talent Management, AI Integrations, Automation, Collaboration, IT Automation
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Organizational Development, Sales, Workforce Development, People Development, Sales Strategy, Technology Strategies, Business Strategy, Emerging Technologies, Leadership
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Interactive Design, Canva (Software), Layout Design, Digital Design, Information Architecture, Browser Compatibility, Document Management, Graphic and Visual Design, Design Elements And Principles, Quality Assurance
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development
Beginner · Course · 1 - 4 Weeks