Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Big Data, Predictive Modeling, Google Cloud Platform, Applied Machine Learning, Predictive Analytics, Machine Learning Software, Forecasting, Data Management, Machine Learning
Intermediate · Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, SQL, Google Cloud Platform, Analytics, Jupyter, Java, JSON
Advanced · Course · 1 - 3 Months

Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), Embeddings, Time Series Analysis and Forecasting, Tensorflow, Natural Language Processing, Forecasting, Image Analysis, Deep Learning, Artificial Neural Networks, Predictive Analytics, Predictive Modeling, Technical Analysis, Data Preprocessing, Supervised Learning, Data Science, Machine Learning
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Verbal Communication Skills, Business Strategy, Investments, Market Analysis, Negotiation, Market Trend
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Capability, Six Sigma Methodology, Statistical Process Controls, Process Analysis, Statistical Analysis, Data Analysis, Performance Measurement, Statistical Methods, R (Software), Business Metrics, R Programming, Data Import/Export
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Data Entry, Data Analysis Software, Text Mining
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation
Build toward a degree
Beginner · Course · 1 - 3 Months