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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Statistical Analysis and Advanced Techniques

    Skills you'll gain: Logistic Regression, Statistical Modeling, Statistics, Statistical Hypothesis Testing, Statistical Reporting, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Data Analysis, Regression Analysis, Advanced Analytics, Time Series Analysis and Forecasting, Statistical Programming, R Programming, R (Software), Predictive Modeling, Analytics, Technical Communication, Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create Customizable Proposals in Qwilr

    Skills you'll gain: Content Performance Analysis, Proposal Writing, Proposal Development, Marketing Collateral, Marketing Materials, Security Controls, Finance, Project Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Information Extraction from Free Text Data in Health

    Skills you'll gain: Text Mining, Unstructured Data, Health Informatics, Natural Language Processing, Clinical Documentation, Model Evaluation, Health Information Management, Clinical Informatics, Deep Learning, Model Training, Machine Learning, Medical Terminology, Artificial Neural Networks, Python Programming, Computer Programming, Computer Programming Tools

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    A Practical Approach to Timeseries Forecasting Using Python

    Skills you'll gain: Recurrent Neural Networks (RNNs), Forecasting, Model Optimization, Predictive Analytics, Data Preprocessing, Statistical Modeling, Model Evaluation, Machine Learning Methods, Data Processing, Feature Engineering, Data Visualization Software

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Advanced Tableau - LOD Calculations

    Skills you'll gain: Data Presentation, Interactive Data Visualization, Tableau Software, Data Visualization Software, SQL, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Network Modeling and Analysis in Python

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Data Analysis, Python Programming, Model Evaluation

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Product Management: Data Science and Agile Systems

    Skills you'll gain: Product Roadmaps, Agile Product Development, Backlogs, DevOps, Lean Methodologies, Analytics, Agile Methodology, Agile Project Management, Data-Driven Decision-Making, Data Analysis, Product Management, Operational Efficiency, Risk Management, Risk Analysis, Data Science, Product Development, Innovation, Product Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Reels: Create Engaging Videos

    Skills you'll gain: Video Editing, Instagram, Video Production, Videography, Post-Production, Photo/Video Production and Technology, Drive Engagement, Media Production, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Social Media Content, Social Media, Digital Marketing Tools, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying the Right Role for Yourself

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Data Science, Data Analysis, Data Literacy, Data Architecture, AI literacy, Analytical Skills, Business Analysis, Cloud Engineering

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    Dartmouth College

    Generative AI for the Resilient Pricer

    Skills you'll gain: Generative AI, AI Enablement, Generative Model Architectures, Regulatory Compliance, Data Ethics, Responsible AI, Regulation and Legal Compliance, Change Management, Market Dynamics, Decision Intelligence, Market Intelligence, Organizational Change, Advanced Analytics, AI Integrations, Market Research, Revenue Management, Regulatory Requirements, Data-Driven Decision-Making, Data Governance, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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