• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Video Production

    Skills you'll gain: AI Personalization, Video Production, Photo/Video Production and Technology, Media Production, Image Analysis, Videography, AI Security, Storytelling, Video Editing, Data Storytelling, Generative AI, Artificial Intelligence, Real Time Data, Image Quality, Responsible AI, Deep Learning, Natural Language Processing, Editing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Institut Mines-Télécom

    Digital Business - Understand the digital world

    Skills you'll gain: Digital Transformation, Business Transformation, Entrepreneurship, Emerging Technologies, Innovation, Knowledge Transfer, Business Strategies, Business Modeling, Strategic Decision-Making, Network Model, Product Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Fandom, Community, and Identity in Popular Music

    Skills you'll gain: Music, World Music, Case Studies, Culture, Sociology, Cultural Diversity, Research, Analysis, Performing Arts, Critical Thinking, Creativity, Media and Communications, Communication

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Ethical Issues in Data Science

    Skills you'll gain: Data Ethics, Healthcare Ethics, Ethical Standards And Conduct, Responsible AI, Data Security, Data Science, Medical Privacy, Machine Learning Algorithms, Algorithms, Information Privacy, Artificial Intelligence, Diversity Awareness, Case Studies

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Development in Python

    Skills you'll gain: Devops Tools, DevOps, Agile Methodology, Application Deployment, Docker (Software), Agile Project Management, Project Management, Technical Communication, Needs Assessment, Prometheus (Software), Business Requirements, Jira (Software), Python Programming, Natural Language Processing, Collaboration, Communication, Professional Networking, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    Religious Transformation in Early China: the Period of Division

    Skills you'll gain: Culture, Ancient History, Cultural Diversity, World History, Art History, Liberal Arts, Anthropology, Sociology, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Déployer l'économie circulaire dans les organisations

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Climate Change Programs, Business Transformation, Environmental Social And Corporate Governance (ESG), Systems Thinking, Business Modeling, Waste Minimization, Innovation, Case Studies, Resource Utilization, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: Vertical Feedback

    Skills you'll gain: Constructive Feedback, Empathy, Mentorship, Communication Strategies, Tactfulness, Compassion, Performance Review, Emotional Intelligence, Coaching, Self-Awareness, Leadership Development, Organizational Leadership, Communication, Cognitive flexibility

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG-focused Financial Products

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Services, Investments, Portfolio Management, Financial Market, Capital Markets, Sustainable Business, Financial Analysis, Environmental Issue, Sustainability Reporting, Corporate Sustainability, Applied Machine Learning, Compliance Training, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sustainability Leadership Development

    Skills you'll gain: Sustainable Systems, Sustainable Development, Organizational Change, Culture Transformation, Organizational Effectiveness, Sustainable Business, Leadership Development, Strategic Leadership, Corporate Sustainability, Systems Thinking, Environmental Issue, Social Impact, Leadership, Business Ethics, Initiative and Leadership, Professional Development, Change Management, Environmental Social And Corporate Governance (ESG), Complex Problem Solving, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Handicap visuel : comprendre et agir pour l'inclusion

    Skills you'll gain: Visual Impairment Education, Disabilities, Diversity Awareness, Cultural Diversity, Empathy, Web Content Accessibility Guidelines, Adaptive Equipment, Social Skills, Research, Working With Children, Child Development, Collaboration, Cognitive flexibility, Education Software and Technology

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

1…345346347…495

In summary, here are 10 of our most popular social media marketing courses

  • AI for Video Production: AI CERTs
  • Digital Business - Understand the digital world: Institut Mines-Télécom
  • Fandom, Community, and Identity in Popular Music: University of Colorado Boulder
  • Ethical Issues in Data Science: University of Colorado Boulder
  • Project Development in Python: Microsoft
  • Religious Transformation in Early China: the Period of Division: The Chinese University of Hong Kong
  • Déployer l'économie circulaire dans les organisations: ESSEC Business School
  • Feedback Loops: Vertical Feedback : University of Michigan
  • ESG-focused Financial Products: Interactive Brokers
  • How to Set up Facebook Pixel: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok