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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolios: Beyond Value Stream Mapping

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Product Strategy, User Research, New Product Development, Scalability, Lean Methodologies, Product Roadmaps, User Centered Design, Product Development, Growth Strategies, Market Opportunities, Innovation, Case Studies, Market Research

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Insights and Analysis with QUILL

    Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Financial Modeling, Financial Forecasting, Competitive Intelligence, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Unstructured Data, Artificial Intelligence, Analysis, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Как создать профиль компании в Facebook

    Skills you'll gain: Facebook, Social Media, Social Media Management, Online Advertising, Professional Networking

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Apache Spark with Scala – Hands-On with Big Data!

    Skills you'll gain: Apache Spark, Scala Programming, Data Processing, Big Data, Applied Machine Learning, IntelliJ IDEA, Real Time Data, Graph Theory, Development Environment, Distributed Computing, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    The Simplest Guide™ to Clinical Data Analysis with SAS

    Skills you'll gain: Clinical Trials, Clinical Data Management, Clinical Research, Case Report Forms, SAS (Software), Statistical Reporting, Pharmaceuticals, Data Analysis, Statistical Analysis, Informed Consent, Data Manipulation, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cloud Natural Language API: Qwik Start

    Skills you'll gain: Google Cloud Platform, Text Mining, Natural Language Processing, Cloud API, Unstructured Data, Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    New Map for Product Managers: Rulesets for Global Business

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Sales Data with LibreOffice Base Queries

    Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Serverless Data Processing with Dataflow: Develop Pipelines en Español

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Data Processing, SQL, Google Cloud Platform, Analytics, Jupyter, Java, JSON

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Lean Product Portfolios: Beyond Value Stream Mapping: University of Maryland, College Park
  • Instagram Storytelling: Write Compelling Stories: Coursera
  • GenAI for Financial Insights and Analysis with QUILL: Coursera
  • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
  • UX: Research Process: Packt
  • Как создать профиль компании в Facebook: Coursera
  • Apache Spark with Scala – Hands-On with Big Data!: Packt
  • The Simplest Guide™ to Clinical Data Analysis with SAS: Packt
  • Cloud Natural Language API: Qwik Start: Google Cloud
  • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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