• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Data-Driven Marketing, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Paid media, Search Engine Marketing, Web Analytics and SEO, Digital Marketing, Data-Driven Decision-Making, Digital Marketing Tools, A/B Testing, Data Analysis, AI Personalization, Contextual Advertising, Big Data, Customer Analysis, Customer Data Management, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Research and Analytics

    Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Quantitative Research, Customer Insights, Competitive Analysis, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Pilares de Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Customer Relationship Management, Social Media, Social Media Marketing, Digital Media Strategy, Digital Brand Strategy, Social Media Strategy, Digital Analysis, Marketing Analytics, Marketing Strategies, Social Media Campaigns, Online Advertising, Marketing Planning, Conversion Funnel Analysis, Marketing Strategy and Techniques, Web Analytics, Marketing, Email Marketing, Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Branding, Marketing Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, New Business Development, Market Opportunities, Product Development, Market Intelligence, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Effective Brand Strategy and Brand Management

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Brand Loyalty, Brand Awareness, Customer Retention, Internal Communications, Customer Engagement, Customer Insights, Marketing Strategies, Customer Analysis, Diversity Marketing, Value Propositions, Marketing Communications, Consumer Behaviour, Innovation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setting a Generative AI Strategy

    Skills you'll gain: AI Product Strategy, Generative AI, Strategic Thinking, AI Enablement, Business Strategy, Customer experience strategy (CX), Customer experience improvement, Value Propositions, Case Studies, Large Language Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Strategy for Competitive Advantage

    Skills you'll gain: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Competitive Intelligence, Business Transformation, Competitive Analysis, Trend Analysis, Corporate Strategy, Case Studies, Strategic Leadership, Strategic Decision-Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management and Supply Chain Strategy

    Skills you'll gain: Planogram, Inventory and Warehousing, Product Assortment, Retail Management, Global Marketing, Merchandising, Warehouse Operations, Warehouse Management, Reverse Logistics, Inventory Management System, Marketing, Supply Chain, Operations Management, Warehousing, Logistics, Product Management, Business Strategy, Sales, Operational Efficiency, Customer Relationship Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Incentives

    Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Market Dynamics, Strategic Marketing, Strategic Partnership, Revenue Management, Sales Management, Strategic Thinking, Coordination, Risk Mitigation, Business Risk Management, Retail Sales, Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

1…343536…518

In summary, here are 10 of our most popular marketing strategy courses

  • Digital Marketing Analytics: University of Maryland, College Park
  • Marketing Research and Analytics: EDUCBA
  • Pilares de Marketing Digital: Universidad Austral
  • Claude AI for Marketing: SkillsBooster Academy
  • Intro to International Marketing: Yonsei University
  • Effective Brand Strategy and Brand Management: EDUCBA
  • Setting a Generative AI Strategy: Coursera
  • Agile Strategy for Competitive Advantage: Duke University
  • Search Engine Marketing: Simplilearn
  • Retail Management and Supply Chain Strategy: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok