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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical Inference & Predictive Modeling Foundations

    Skills you'll gain: Descriptive Statistics, A/B Testing, Classification And Regression Tree (CART), Dashboard, Dashboard Creation, Model Evaluation, Model Deployment, Data-Driven Decision-Making, Risk Analysis, Histogram, Statistical Inference, Descriptive Analytics, Simulations, Predictive Modeling, Regression Analysis, Data Visualization, MLOps (Machine Learning Operations), Decision Making, Decision Tree Learning, Keras (Neural Network Library)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Pandas for Data Science

    Skills you'll gain: Pandas (Python Package), Data Cleansing, Data Manipulation, Data Preprocessing, Data Wrangling, NumPy, File I/O, Query Languages, Data Transformation, Data Integration, Python Programming, Data Analysis, Debugging

    4.3
    Rating, 4.3 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Interpretable Machine Learning Applications: Part 4

    Skills you'll gain: Predictive Modeling, Applied Machine Learning, Data Preprocessing, Data Analysis, Data Import/Export, Google Cloud Platform, Model Evaluation, Decision Tree Learning, Model Training, Data Processing, Analysis, Machine Learning, Classification Algorithms, Machine Learning Methods, Random Forest Algorithm, Statistical Visualization, Software Visualization

    4.7
    Rating, 4.7 out of 5 stars
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    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Visual Storytelling, Adobe Express, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Conversion Funnel Analysis, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, Digital Advertising, Web Analytics, Online Advertising, Performance Measurement, Business Metrics, Campaign Management, Consumer Behaviour, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Data Analysis and Visualization with Python

    Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Wrangling, Data Processing, Data Manipulation, Data Import/Export, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
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    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Development, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Sales Prospecting, Overcoming Objections, Communication Strategies, Customer Relationship Management (CRM) Software, Product Demonstration, Sales, Sales Strategy, Lead Generation, Market Analysis, Market Dynamics, Market Research

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Time Series Forecasting with Facebook Prophet in Python

    Skills you'll gain: Forecasting, Data Preprocessing, Predictive Modeling, Model Evaluation, Data-Driven Decision-Making, Feature Engineering, Predictive Analytics, Anomaly Detection, Model Training, Exploratory Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Exploring Your Ecommerce Dataset with SQL in Google BigQuery

    Skills you'll gain: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Data Access, Google Cloud Platform, Data Analysis, Google Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Medical Insurance Premium Prediction with Machine Learning

    Skills you'll gain: Data Visualization, Keras (Neural Network Library), Data Preprocessing, Artificial Neural Networks, Statistical Visualization, Predictive Modeling, Model Training, Tensorflow, Applied Machine Learning, Feature Engineering, Data Processing, Data Science, Predictive Analytics, Data Manipulation, Deep Learning, Data Wrangling, Machine Learning, Model Evaluation, Regression Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
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