• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    3D Printing Capstone

    Skills you'll gain: 3D Modeling, Product Design, Design Thinking, Innovation, Manufacturing Processes, Computer-Aided Design, Prototyping, Product Development, Production Process, Social Impact, Materials science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Remote Leadership for Managers

    Skills you'll gain: Virtual Teams, Conflict Management, Telecommuting, Trustworthiness, Interpersonal Communications, Team Leadership, Collaboration, Collaborative Software, Leadership, Team Building, Productivity, Social Skills, Rapport Building, Communication, Leadership Development, Relationship Building, Team Performance Management, People Management, Meeting Facilitation, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Specialization · 1 - 3 Months

  • J

    Johns Hopkins University

    Gestión del análisis de datos

    Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Data Strategy, Management Reporting, Analytical Skills, Statistical Inference, Statistical Modeling, Data Presentation, Team Leadership, Statistical Methods, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

    Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • T

    Tecnológico de Monterrey

    Diseño e innovación de modelo de negocios

    Skills you'll gain: Business Modeling, Business Strategy, Design Thinking, Business Process, Storytelling, Business Strategies, Strategic Planning, Innovation, Entrepreneurship, Systems Thinking, New Business Development, Shared Media, Organizational Development, Business Development, Presentations, Business Research, Data Storytelling, Creative Thinking, Process Analysis, Diagram Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    75 reviews

    Advanced · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução aos Sistemas de Informação para Negócios

    Skills you'll gain: Digital Transformation, IT Service Management, Information Technology Infrastructure Library, Service Management, Interoperability, Business Transformation, Data Strategy, DevOps, Information Systems Security, Cybersecurity, Systems Integration, Innovation, Application Programming Interface (API), Service Design, Service Level, Organizational Strategy, Mobile Banking, Social Media, E-Commerce, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Branding for Differential Advantage with Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Credit Analyst Academy

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Loans, Environmental Social And Corporate Governance (ESG), Market Data, Derivatives, Portfolio Risk, Financial Regulation, Financial Modeling, Risk Analysis, Bank Regulations, Financial Market, Securities (Finance), Risk Management, Financial Data, Financial Services, Portfolio Management, Risk Mitigation, Project Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Digital Communication and Emotion

    Skills you'll gain: digital literacy, Media and Communications, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Conflict Management, De-escalation Techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Innovation, Clinical Assessment, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Mixed · Course · 1 - 3 Months

  • C

    California Institute of the Arts

    Acting Skills for Business Communication and Leadership

    Skills you'll gain: Active Listening, Non-Verbal Communication, Teamwork, Empathy, Verbal Communication Skills, Business Communication, Social Skills, Executive Presence, Stress Management, Professional Development, Influencing, Initiative and Leadership, Empowerment

    Beginner · Course · 1 - 4 Weeks

1…334335336…496

In summary, here are 10 of our most popular social media marketing courses

  • 3D Printing Capstone: University of Illinois Urbana-Champaign
  • Remote Leadership for Managers: University of California, Irvine
  • Gestión del análisis de datos: Johns Hopkins University
  • Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp: Coursera
  • Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel: Coursera
  • Diseño e innovación de modelo de negocios: Tecnológico de Monterrey
  • Introdução aos Sistemas de Informação para Negócios: Fundação Instituto de Administração
  • Branding for Differential Advantage with Jagdish Sheth: Kennesaw State University
  • Credit Analyst Academy: Starweaver
  • Digital Communication and Emotion: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok