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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    AI CERTs

    Generative AI for Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Process Modeling, Stakeholder Communications, Sustainable Business, Business Reporting, Corporate Sustainability, Stakeholder Engagement, Sustainability Standards, Climate Change Mitigation, Compliance Reporting, Stakeholder Management, Environmental Monitoring, Supplier Performance Management, Decision Intelligence, Responsible AI, AI Integrations, Forecasting, Predictive Modeling, Automation, Predictive Analytics

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Data Visualization using dplyr and ggplot2 in R

    Skills you'll gain: Ggplot2, Plot (Graphics), Tidyverse (R Package), Data Visualization, Statistical Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Wrangling, Data Manipulation, R (Software)

    ★ 5 (20) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Import/Export, Data Cleansing, Power BI, Data Wrangling, Data Manipulation, Data Transformation, Financial Data, Statistical Reporting, Data Preprocessing, Excel Formulas, Pandas (Python Package), Data Quality, Statistical Analysis, Dashboard, Microsoft Excel, Descriptive Statistics, Financial Analysis, Dashboard Creation, Data Analysis Software, Data Analysis

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    كيفية قياس عائد الاستثمار للتسويق باستخدام منصة هاب سبوت

    Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, User Provisioning, Marketing, Identity and Access Management, Business Strategy, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    CertNexus

    Analyze Data

    Skills you'll gain: Data Analysis, Data Preprocessing, Data Visualization, Statistical Analysis, Exploratory Data Analysis, Statistical Visualization, Statistical Methods, Analytical Skills, Data Processing, Data Wrangling, Data Transformation, Descriptive Statistics, Data Cleansing, Histogram, Data Manipulation, Scatter Plots, Applied Machine Learning

    ★ 4.8 (21) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    TikTok Strategy: Effective Content

    Skills you'll gain: TikTok, Content Development and Management, Target Audience, Content Strategy, Social Media Content, Content Creation, Content Marketing, Social Media Strategy, Growth Strategies, Driving engagement, Planning, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Get Started with Microsoft Forms

    Skills you'll gain: Surveys, Employee Surveys, User Feedback, Microsoft Office, Microsoft 365

    ★ 4.2 (25) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, Decision Intelligence, ChatGPT, Generative AI, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    ★ 4.7 (7) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California, Santa Cruz

    Bayesian Statistics: Capstone Project

    Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, Statistical Reporting, R Programming, Statistical Analysis, Statistical Modeling, Statistical Programming, Data Analysis, Time Series Analysis and Forecasting, R (Software), Markov Model, Statistical Methods, Statistical Inference, Sampling (Statistics), Simulations, Model Evaluation, Probability Distribution

    ★ 4.5 (10) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Use Basecamp for Project Management

    Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management

    ★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Science and Research, Data Analysis, Research Methodologies

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    كيف تخلق تصاميم وسائل التواصل الاجتماعي باستخدام كانفا

    Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design Software, Content Creation, Graphic and Visual Design, Graphic Design

    ★ 4.4 (11) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
  • Google IT Support Certificate
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