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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Power BI Integration with AWS and Snowflake

    Skills you'll gain: Business Intelligence, Power BI, Cloud Security, Advanced Analytics, Data Management, Data Governance, Amazon Web Services, Data Integration, Data Security, Cost Control, Data Visualization Software, Cloud Computing, Data Warehousing, Data Modeling, Statistical Reporting, Amazon S3, SQL

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northwestern University

    ¿Qué son los medios sociales?

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Instagram, LinkedIn, Marketing, Facebook, Professional Networking, Content Strategy, Marketing Analytics, Target Audience, Emerging Technologies, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Roadmaps, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Graphic Design, Graphic and Visual Design Software, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Power BI Essentials: Data Transformation & Modeling with DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Data Modeling, Database Design, Microsoft Power Platform, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    K-Means Clustering 101: World Happiness Report

    Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Plotly, Data Visualization, Machine Learning, Social Sciences, Socioeconomics, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Business Transformation, Data-Driven Decision-Making, Internet Of Things, Cloud Computing, Cloud Services, Automation, Business Technologies, Business Analytics, Technology Strategies, Data Ethics, Cloud Infrastructure, Business Intelligence, Customer Insights, Business Process Automation, Emerging Technologies, Responsible AI, Business Modeling, Cyber Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Build Customer Loyalty

    Skills you'll gain: Brand Loyalty, Personalized Service, Employee Surveys, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 農企業管理學 (Agribusiness Management): National Taiwan University
  • Business Strategy and Value Creation In Action: Northeastern University
  • Target Demographics: Boost Purchase Velocity: Coursera
  • Power BI Integration with AWS and Snowflake: Edureka
  • ¿Qué son los medios sociales?: Northwestern University
  • Engage Customers With an Online Store: Google
  • Fundamentals of Product Strategy: Coursera
  • Organize an event with Canva: Coursera
  • Power BI Essentials: Data Transformation & Modeling with DAX: Edureka
  • K-Means Clustering 101: World Happiness Report: Coursera

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Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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