Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Methods, Statistical Modeling, Case Studies, Statistical Analysis, Data Import/Export, Data Manipulation, Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Apache Spark, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Event-Driven Programming, Business Intelligence, Data Visualization
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment
Beginner · Course · 1 - 3 Months
University of Maryland, College Park
Skills you'll gain: Online Advertising, Marketing Analytics, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning
Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months
University of Washington
Skills you'll gain: Unsupervised Learning, Supervised Learning, Predictive Analytics, Statistical Modeling, R Programming, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Network Analysis, Big Data, Sampling (Statistics), Random Forest Algorithm
Mixed · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Digital Marketing, Social Media Campaigns, Performance Analysis, Content Creation, Digital Advertising, Marketing, Marketing Strategies, Customer Engagement, Instagram, Performance Metric, TikTok, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: SAS (Software), Data Quality, Data Analysis, Business Analytics, Exploratory Data Analysis, Data Cleansing, Virtual Environment, Data Manipulation, Interactive Data Visualization, Data Access, Business Reporting, Statistical Programming
Beginner · Course · 1 - 4 Weeks