• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    Howard University

    Introduction to Information Systems for Business

    Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Cloud Solutions, Cloud Technologies, Solution Design, Customer Analysis, Enterprise Application Management, Cloud Deployment, Cloud Security, Virtualization, Cloud Platforms, Digital Transformation, Management Information Systems, Business Solutions, Information Technology, Process Design, Cybersecurity, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to Set Up a Facebook Group

    Skills you'll gain: Facebook, Social Media Content, Social Media Management, Social Media, Group Policy, Social Media Marketing, Drive Engagement, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Big Stuff: Evolution and Ecology

    Skills you'll gain: Environment, Environmental Issue, Environmental Science, Life Sciences, Biology, Environmental Resource Management, Environment and Resource Management, Natural Resource Management, Sustainable Development, Social Studies, Economics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Create Viral Content: Track & Revise

    Skills you'll gain: Content Optimization, Driving engagement, Content Creation, Video Production, Data Storytelling, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Content Marketing, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Performance Improvement, Key Performance Indicators (KPIs), Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Reasoning Across the Disciplines

    Skills you'll gain: Deductive Reasoning, Chemistry, Social Studies, Social Sciences, World History, Liberal Arts, Psychology, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Essentials of Palliative Care

    Skills you'll gain: Patient Communication, Patient-centered Care, Psychosocial Assessments, Caregiving, Patient Education and Support, Cultural Responsiveness, Direct Patient Care, Intercultural Competence, Communication, Empathy, Stress Management, Family Support, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    App Design and Development for iOS

    Skills you'll gain: Apple iOS, iOS Development, Swift Programming, Mobile Development, Application Design, Application Development, User Interface (UI), UI Components, Human Computer Interaction, Interactive Design, Interaction Design, Graphical Tools, Graphic and Visual Design, Data Persistence, Animations, Computer Graphics, Persistence, Network Model

    4.1
    Rating, 4.1 out of 5 stars
    ·
    269 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    290 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evolución

    Skills you'll gain: Biology, Life Sciences, Environment, World History, Social Studies, Scientific Methods, European History, Taxonomy, General Science and Research, Specimen Collection, Mathematical Modeling, Probability & Statistics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    368 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Game Design and Development 3: 3D Shooter

    Skills you'll gain: Game Design, Unity Engine, 3D Assets, Prototyping, Video Game Development, 3D Modeling, Computer Graphics, Multimedia, Programming Principles, Development Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience & Interaction Design for AR/VR/MR/XR

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Storyboarding, Augmented Reality, Virtual Reality, Interactive Design, Usability Testing, Design Thinking, User Experience, Experience Design, Prototyping, User Experience Design, Interaction Design, Visual Storytelling, Storytelling, Usability, Human Centered Design, Design Reviews, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    186 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurial Finance, Entrepreneurship, Leadership Studies, Financial Management, Marketing Strategies, Financial Analysis, Innovation, Marketing, Strategic Thinking, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking, Customer Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

1…329330331…581

In summary, here are 10 of our most popular social media marketing courses

  • Introduction to Information Systems for Business: Howard University
  • How to Set Up a Facebook Group: Coursera
  • The Big Stuff: Evolution and Ecology: University of Colorado Boulder
  • Create Viral Content: Track & Revise: Coursera
  • Reasoning Across the Disciplines: The University of North Carolina at Chapel Hill
  • Essentials of Palliative Care: Stanford University
  • App Design and Development for iOS: University of Toronto
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú
  • Evolución: Universidad Nacional Autónoma de México
  • Game Design and Development 3: 3D Shooter: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok