• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Lausanne

    HEALTHY URBAN SYSTEMS

    Skills you'll gain: Health Policy, Public Health, Health Systems, Geographic Information Systems, Systems Thinking, Community Health, Spatial Analysis, Governance, Policy Development, Social Determinants Of Health, Sustainable Development, Health Assessment, Systems Analysis, Predictive Modeling, Environmental Issue, Data Collection, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Aligning Business Strategy for AI Integration

    Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Business Strategy, Data Ethics, Business Intelligence, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Propositions, Analytics, Risk Analysis, Strategic Decision-Making, Resource Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mapping the Mission: User Personas & Journey Design in Figma

    Skills you'll gain: Design Research, UI/UX Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Marketing, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to setup a followers campaign on Twitter

    Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Analysis in Python

    Skills you'll gain: Matplotlib, Statistical Hypothesis Testing, Data Analysis, Statistical Analysis, Data Import/Export, Data Cleansing, Probability & Statistics, Data Manipulation, Descriptive Statistics, Pandas (Python Package), Exploratory Data Analysis, Correlation Analysis, Python Programming, Programming Principles, Computer Programming, Computational Logic

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Responsible AI, Agentic Workflows, Risking, Generative AI Agents, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Power BI, AI Workflows, Accounting and Finance Software, Regulatory Compliance, Automation, Financial Data, Wealth Management, Compliance Management, Generative AI, Financial Forecasting, Data Processing, Finance, Workflow Management, General Finance

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    II. Missões Jesuíticas nos territórios guaranis: o cotidiano

    Skills you'll gain: Social Studies, Art History, Public History, Cultural Sensitivity, Medical Science and Research, World History, Music History, Intercultural Competence, Cultural Diversity, Education and Training, Music

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hedge Funds & Private Equity: Analyze & Evaluate

    Skills you'll gain: Private Equity, Loans, Investment Management, Equities, Case Studies, Performance Measurement, Investment Banking, Investments, Portfolio Management, Financial Market, Capital Markets, Performance Analysis, Mergers & Acquisitions, Resource Allocation, Financial Analysis, Asset Management, Market Liquidity, Entrepreneurial Finance, Derivatives, Business Valuation

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Reproducibility in Cancer Informatics

    Skills you'll gain: Code Review, GitHub, Git (Version Control System), Version Control, Docker (Software), Software Development Tools, Continuous Integration, Containerization, Bioinformatics, Informatics, Automation, Data Analysis, R Programming

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Flow Forward: Mastering User Journeys & Wireframing in Figma

    Skills you'll gain: User Experience Design, User Flows, Figma (Design Software), Usability, User Interface (UI), User Centered Design, Wireframing, User Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…329330331…371

In summary, here are 10 of our most popular market research courses

  • HEALTHY URBAN SYSTEMS: University of Lausanne
  • Aligning Business Strategy for AI Integration: Northeastern University
  • Mapping the Mission: User Personas & Journey Design in Figma: Coursera
  • Marketing Management Essentials: Price and Place: IE Business School
  • How to setup a followers campaign on Twitter: Coursera
  • Data Analysis in Python: Codio
  • AI in Finance Agent: AI CERTs
  • II. Missões Jesuíticas nos territórios guaranis: o cotidiano: Universidade de São Paulo
  • Hedge Funds & Private Equity: Analyze & Evaluate: EDUCBA
  • Advanced Reproducibility in Cancer Informatics: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok