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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales Management, Sales, Sales Enablement, Account Management, Microsoft Copilot, File Management, Customer Relationship Management, Communication, Brainstorming, Scheduling

    Advanced · Course · 1 - 4 Weeks

  • S

    SAS

    Data Literacy Essentials

    Skills you'll gain: Data-Driven Decision-Making, Data Presentation, Data Storytelling, Data Literacy, Data Analysis, Trend Analysis, Data Ethics, Analytical Skills, Investigation, Decision Making

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Necessary Condition Analysis (NCA)

    Skills you'll gain: Analysis, Data Analysis, Statistical Reporting, Analytical Skills, Exploratory Data Analysis, Quantitative Research, Statistical Analysis, Statistical Software, Small Data, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots, Statistical Hypothesis Testing, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Creating a Technology Startup Company

    Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Engineering Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Engineering, Recruitment Strategies

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Illinois Tech

    Statistical Learning

    Skills you'll gain: Statistical Analysis, Data Analysis, Statistical Programming, Statistical Machine Learning, Statistical Modeling, Model Evaluation, Regression Analysis, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Feature Engineering, Logistic Regression, Decision Tree Learning, Classification Algorithms

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Construction and Real Estate (US)

    Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Financial Acumen, Return On Investment, Economics, Construction Accounting, Market Dynamics, Investment Management, Market Data, Mortgage Loans, Investments, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Data Analysis, Generative AI, Data Visualization Software, Analysis, Data Manipulation, Artificial Intelligence, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Project Management: Acronyms to Trello Tasks

    Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Timelines, Communication, Vocabulary

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Analyzing Time Series and Sequential Data

    Skills you'll gain: Time Series Analysis and Forecasting, SAS (Software), Forecasting, Recurrent Neural Networks (RNNs), Feature Engineering, Statistical Analysis, Data Analysis, Digital Signal Processing, Statistical Methods, Regression Analysis, Data Transformation, Exploratory Data Analysis, Machine Learning Methods, Predictive Modeling, Advanced Analytics, Statistical Modeling, Unsupervised Learning, Data Preprocessing, Bayesian Statistics, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Create surveys with Qualtrics

    Skills you'll gain: Survey Creation, Customer Retention, Customer Insights, Business Research, Customer Data Management, User Feedback, Customer experience improvement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Cours intensif sur la science des données

    Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference

    Mixed · Course · 1 - 4 Weeks

1…326327328…457

In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Account Management: Microsoft
  • Data Literacy Essentials: SAS
  • Necessary Condition Analysis (NCA): Erasmus University Rotterdam
  • Creating a Technology Startup Company: University of Colorado Boulder
  • Statistical Learning: Illinois Tech
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • Construction and Real Estate (US): Interactive Brokers
  • GenAI for Data Analysis : OpenAI Assistant API : Coursera
  • Project Management: Acronyms to Trello Tasks: Coursera
  • Analyzing Time Series and Sequential Data: SAS

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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