• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Opportunity Analysis for Global Commerce

    Skills you'll gain: Plan Execution, Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Stakeholder Analysis, Business Planning, Market Analysis, Case Studies, Proposal Development, Feasibility Studies, Milestones (Project Management), Project Implementation, Business Modeling, Solution Design, Value Propositions, Business Strategy, Market Research, Decision Making, Target Audience

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Digital Basics

    Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Digital Marketing Campaigns, Marketing Analytics, Marketing Channel, Campaign Management, Digital Marketing, Campaign Planning, Marketing Budgets, Performance Measurement, Digital Marketing Tools, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    تصميم مجموعة ترحيب العميل باستخدام كانفا

    Skills you'll gain: Canva (Software), Workflow Management, Marketing Design, Marketing Materials, Marketing Collateral, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Building Culture in a Scale Up

    Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Diversity Awareness, Employee Onboarding, Compliance Management, Go To Market Strategy, Governance Risk Management and Compliance, Human Resource Strategy, Entrepreneurship, Recruitment Strategies, Recruitment, Employee Retention, Leadership and Management, Business Leadership, Business Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Customer experience improvement, Journey Mapping, Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Data-Driven Marketing, Real Time Data, AI Integrations, Analysis, Design

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Cyber Espionage and Counterintelligence

    Skills you'll gain: Endpoint Detection and Response, Threat Detection, Cyber Threat Hunting, Cyber Threat Intelligence, Intrusion Detection and Prevention, Threat Modeling, Security Information and Event Management (SIEM), Cyber Security Strategy, Exploitation techniques, Cyber Operations, Cybersecurity, Malware Protection, Cyber Attacks, Data Security, System Implementation, Open Source Technology

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Intégrer des applications dans votre Dashboard Hootsuite

    Skills you'll gain: Hootsuite, Systems Integration, Dashboard, Cloud Applications, Digital Marketing Tools, Social Media Management, Social Media, Social Media Content, Owned Media, User Accounts, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Design corporate presentations with Piktochart

    Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Data Sharing, Storytelling, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Voice for Social Content

    Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    CompTIA Cybersecurity Analyst (CySA+) CS0-003: Unit 3

    Skills you'll gain: Computer Security Incident Management, Cyber Security Strategy, MITRE ATT&CK Framework, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    RiskWise: Insurance and Your Financial Future

    Skills you'll gain: Insurance, Insurance Policies, Risk Management, Wealth Management, Risk Management Framework, Financial Planning, Risk Mitigation, Economics, Risk Analysis, Finance, Human Capital, Case Studies

    Beginner · Course · 1 - 4 Weeks

1…324325326…519

In summary, here are 10 of our most popular marketing strategy courses

  • How to Plan a Content Calendar using Trello: Coursera
  • Blockchain Opportunity Analysis for Global Commerce: INSEAD
  • Master Digital Basics: Coursera
  • تصميم مجموعة ترحيب العميل باستخدام كانفا: Coursera
  • Building Culture in a Scale Up: IE Business School
  • GenAI for Customer Journey Mapping: Coursera
  • Cyber Espionage and Counterintelligence: Starweaver
  • Intégrer des applications dans votre Dashboard Hootsuite: Coursera
  • Design corporate presentations with Piktochart: Coursera
  • Brand Voice for Social Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok