• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Validate Data in Google Sheets

    Skills you'll gain: Data Cleansing, Data Validation, Spreadsheet Software, Data Quality, Data Manipulation, Data Analysis, Data Analysis Software

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 1

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Star Schema, Data Governance, Database Design, Snowflake Schema, SQL, Relational Databases, Data Mining, Data Quality, Data Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Copilot for Beginners: Sales Data Analysis in Excel

    Skills you'll gain: Microsoft Copilot, Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Artificial Intelligence

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Media and Challenges Ahead

    Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Data Processing and Analysis

    Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for the Google Cloud Professional Data Engineer Exam en Español

    Skills you'll gain: Business Process, Data Processing, Systems Design, Data Pipelines, Data Infrastructure, Data Quality, Google Cloud Platform, Data Modeling, Machine Learning, Resource Utilization, Big Data, Cloud Security

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Meet - 日本語版

    Skills you'll gain: Google Workspace, Meeting Facilitation, Collaborative Software, Virtual Teams, Team Building, Internal Communications, Live Streaming, Calendar Management, Business Software, Discussion Facilitation, Data Sharing, Scheduling

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Loading Your Own Data into BigQuery

    Skills you'll gain: Data Import/Export, Extract, Transform, Load, Google Cloud Platform, Data Warehousing, Big Data, Database Design, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    كيفية إنشاء قصة على الانستغرام باستخدام كانفا

    Skills you'll gain: Instagram, Canva (Software), Animations, Creative Design, Video Editing, Content Creation, Video Production

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, UI/UX Research, Data Analysis, Report Writing, Data Ethics, User Research, Usability, Data Collection, Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Dominando el arte de escalar y convencer a los inversores

    Skills you'll gain: Entrepreneurship, Business Valuation, Fundraising, Innovation, Presentations, Financial Management, Competitive Analysis, New Business Development, Verbal Communication Skills, Business Strategy, Investments, Market Analysis, Negotiation, Market Trend

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, AI Personalization, Automation, Employee Onboarding, Human Resource Strategy, AI Enablement, Human Resources, Generative AI Agents, Business Ethics, User Feedback, Document Management, Personalized Service, ChatGPT, Constructive Feedback, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

1…324325326…386

In summary, here are 10 of our most popular marketing analytics courses

  • Validate Data in Google Sheets: Google Cloud
  • Data Warehousing and Integration Part 1: Northeastern University
  • Copilot for Beginners: Sales Data Analysis in Excel: Coursera
  • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
  • AWS Data Processing and Analysis: Packt
  • Preparing for the Google Cloud Professional Data Engineer Exam en Español: Google Cloud
  • Google Meet - 日本語版: Google Cloud
  • Loading Your Own Data into BigQuery: Google Cloud
  • كيفية إنشاء قصة على الانستغرام باستخدام كانفا: Coursera
  • Eye tracking y el estudio de la percepción visual: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok