Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Correlation Analysis, Applied Machine Learning, Model Evaluation, Data Modeling
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Cleansing, Digital Analysis, Web Analytics and SEO, Exploratory Data Analysis, Data-Driven Decision-Making, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Descriptive Analytics, SPSS, Logistic Regression, SPSS (Software), Regression Analysis, Analytics, Advanced Analytics, Correlation Analysis, Data Analysis, Statistical Reporting, Descriptive Statistics, Statistical Modeling, Exploratory Data Analysis, Data Storytelling, Statistical Analysis, Predictive Modeling, Data Presentation, Predictive Analytics, Statistical Visualization, Scatter Plots
Beginner · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Quantitative Research, Scientific Methods, Statistical Methods, Data Analysis, Research Methodologies, Research, Statistics, Stata, STATA (Software), Statistical Modeling, Data Synthesis, Data Collection
Intermediate · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Tableau Software, Data Modeling, Dashboard Creation, Dashboard, E-Commerce, Performance Reporting, Data Visualization Software, Data Visualization, Performance Analysis, Data Presentation, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Branding
Intermediate · Course · 1 - 3 Months

University of Washington
Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Web Development Tools, Web Design, Front-End Web Development, Web Content Accessibility Guidelines, Debugging, Semantic Web, Web Analytics and SEO, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, AI Workflows, Analytics, Application Development
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Agile Methodology, Data Infrastructure, Information Management, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Data Literacy, Data Analysis
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Bank Regulations, Securities (Finance), Financial Data, Portfolio Management, Lending and Underwriting, Risk Management, Derivatives, Business Valuation, Financial Market, Investment Management, Financial Regulation, Analytics, Decision Making
Intermediate · Course · 1 - 3 Months

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy
Intermediate · Course · 1 - 4 Weeks