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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Statistics You Need to Know for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Correlation Analysis, Applied Machine Learning, Model Evaluation, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data Cleansing, Digital Analysis, Web Analytics and SEO, Exploratory Data Analysis, Data-Driven Decision-Making, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Advanced Statistical Modeling Using SPSS

    Skills you'll gain: Descriptive Analytics, SPSS, Logistic Regression, SPSS (Software), Regression Analysis, Analytics, Advanced Analytics, Correlation Analysis, Data Analysis, Statistical Reporting, Descriptive Statistics, Statistical Modeling, Exploratory Data Analysis, Data Storytelling, Statistical Analysis, Predictive Modeling, Data Presentation, Predictive Analytics, Statistical Visualization, Scatter Plots

    Beginner · Course · 1 - 4 Weeks

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    U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Quantitative Research, Scientific Methods, Statistical Methods, Data Analysis, Research Methodologies, Research, Statistics, Stata, STATA (Software), Statistical Modeling, Data Synthesis, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Fundamentals Case Study - Ecommerce Analysis

    Skills you'll gain: Tableau Software, Data Modeling, Dashboard Creation, Dashboard, E-Commerce, Performance Reporting, Data Visualization Software, Data Visualization, Performance Analysis, Data Presentation, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Branding

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Washington

    Building Web Pages with HTML & CSS

    Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Web Development Tools, Web Design, Front-End Web Development, Web Content Accessibility Guidelines, Debugging, Semantic Web, Web Analytics and SEO, Command-Line Interface

    4.5
    Rating, 4.5 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Intro to Natural Language Processing in Microsoft Azure

    Skills you'll gain: Text Mining, Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, AI Workflows, Analytics, Application Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Organizaciones data-driven: principios y prácticas

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Agile Methodology, Data Infrastructure, Information Management, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Data Literacy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Bank Regulations, Securities (Finance), Financial Data, Portfolio Management, Lending and Underwriting, Risk Management, Derivatives, Business Valuation, Financial Market, Investment Management, Financial Regulation, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

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