Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universitat Politècnica de València
Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Quantitative Research, Scientific Methods, Statistical Methods, Data Analysis, Research Methodologies, Research, Statistics, Stata, STATA (Software), Statistical Modeling, Data Synthesis, Data Collection
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Campaign Management, Meta Ads Manager, Advertising Campaigns, Performance Analysis, Digital Advertising, Digital Marketing Campaigns, Media Buying, Performance Metric, Marketing Analytics, Data-Driven Marketing, Budget Management, Cost Benefit Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Visual Storytelling, AI powered creativity, Storytelling, Marketing Design, Color Theory, Creative Thinking, Creative Problem-Solving, Editing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Dashboard, Dashboard Creation, Data Presentation, Power BI, Data Literacy, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Executive Presence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Analytics, Customer Insights, Data Structures
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storytelling, Video Editing, Video Production, Post-Production, Photo/Video Production and Technology, Graphic and Visual Design, Writing and Editing, Editing
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, AI literacy, AI Enablement, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Data Analysis Software, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data Management
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Tableau Software, Dashboard, Data Analysis Software, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Technical Communication, Business Analytics, Storytelling, Data Collection, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, Ideation, Automation, Digital Transformation, Innovation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence
Beginner · Guided Project · Less Than 2 Hours