Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies
Beginner Ā· Course Ā· 1 - 4 Weeks

Pontificia Universidad Católica del Perú
Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Marketing Planning, Branding, Value Propositions, Brand Strategy, Business Strategy, Consumer Behaviour, Market Analysis, Digital Marketing
Beginner Ā· Course Ā· 1 - 3 Months

Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Data Visualization Software, Data Storytelling, Web Analytics, Exploratory Data Analysis, Trend Analysis, Data Analysis, Automation, Business Intelligence, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science
Beginner Ā· Specialization Ā· 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, AI Product Strategy, MarTech, Content Creation, Digital Marketing
Beginner Ā· Course Ā· 1 - 4 Weeks

Starweaver
Skills you'll gain: Prompt Engineering, Generative AI Agents, Prompt Patterns, Generative AI, Agentic systems, AI Personalization, Kubernetes, Enterprise Application Management, ChatGPT, Containerization, Docker (Software), OpenAI, LangChain, Cloud Infrastructure, Scalability, System Monitoring, Artificial Intelligence and Machine Learning (AI/ML), MLOps (Machine Learning Operations), Python Programming, Engineering
Intermediate Ā· Specialization Ā· 3 - 6 Months

Northeastern University
Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Data Science, Text Mining, Data Manipulation, Statistical Analysis, Data Structures, Data Cleansing, Programming Principles, Data Visualization Software, Python Programming
Mixed Ā· Course Ā· 1 - 4 Weeks

Google Cloud
Skills you'll gain: Network Troubleshooting, Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Query Languages, Analytics, Performance Tuning
Beginner Ā· Project Ā· Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate Ā· Guided Project Ā· Less Than 2 Hours
Emory University
Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention
Intermediate Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Extensible Markup Language (XML), Databases, JSON, Data Processing, Data Warehousing, Distributed Computing, Data Analysis, Scalability, Case Studies, Economics, Policy, and Social Studies, Analytics, Data Pipelines, Extract, Transform, Load, Query Languages, Social Media, Data Cleansing
Intermediate Ā· Specialization Ā· 3 - 6 Months