• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك

    Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Sustainable Infrastructure Project Financing

    Skills you'll gain: Project Finance, Sustainable Development, Environmental Social And Corporate Governance (ESG), Private Equity, Capital Markets, Economic Development, Innovation, Loans, Financial Market, Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How To Measure Your Campaign On Pinterest

    Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Оптимизация портфеля с помощью модели Марковица

    Skills you'll gain: Financial Analysis, Return On Investment, Portfolio Management, Financial Modeling, Portfolio Risk, Correlation Analysis, Investment Management, Variance Analysis, Asset Management

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Columbia University

    Attaining Higher Education

    Skills you'll gain: Higher Education, Personal Development, Self-Awareness, Academic Advising, Goal Setting, Decision Making, Student Services, Planning, Research, Organizational Skills

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    La Economía de la Felicidad

    Skills you'll gain: Economic Development, Economics, Socioeconomics, Public Policies, Behavioral Economics, Social Sciences, Policy Analysis, Social Impact, Data Collection, Surveys

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Effective Employee Retention Strategies to Combat Attrition

    Skills you'll gain: Employee Retention, Workplace inclusivity, Employee Engagement, Organizational Leadership, Talent Management, Leadership and Management, Human Resource Strategy, Workforce Development, Team Motivation, Leadership, Motivational Skills, Employee Onboarding, Diversity and Inclusion, Mentorship, Employee Surveys, Coaching, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Transformation & Global Strategy

    Skills you'll gain: Case Studies, Business Leadership, Growth Strategies, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Individual Development Plan (IDP)

    Skills you'll gain: Goal Setting, Strategic Planning, Smart Goals, Planning, Personal Development, Strategic Thinking, Action Oriented, Timelines, Professional Development, Adaptability, Accountability, Self-Awareness, Constructive Feedback, Time Management, Mentorship

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Pavement Materials and Design (IRC and MoRTH)

    Skills you'll gain: Civil Engineering, Construction Engineering, Civil and Architectural Engineering, Structural Analysis, Materials science, Construction, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Technical Standard, Laboratory Testing

    Advanced · Course · 1 - 4 Weeks

1…318319320…371

In summary, here are 10 of our most popular market research courses

  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك: Coursera
  • Sustainable Infrastructure Project Financing: Banco Interamericano de Desarrollo
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • How To Measure Your Campaign On Pinterest: Coursera
  • Оптимизация портфеля с помощью модели Марковица: Coursera
  • Attaining Higher Education: Columbia University
  • La Economía de la Felicidad : Universidad de Palermo
  • GenAI for Personalized Marketing at Scale: Coursera
  • Effective Employee Retention Strategies to Combat Attrition: S.P. Jain Institute of Management and Research
  • Strategic Transformation & Global Strategy: University of Huddersfield

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok