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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Introduction to Bayesian Statistics for Data Science

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution, Calculus

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Agile и дизайн-мышление

    Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Product Design, Persona (User Experience), Team Management, Agile Methodology, Usability Testing, User Centered Design, Persona Development, Innovation, Customer experience strategy (CX), Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    I

    IE Business School

    Beyond the Obvious: How to Think in the Age of Generative AI

    Skills you'll gain: Critical Thinking, Logical Reasoning, Analytical Skills, Generative AI, Empathy, Cognitive flexibility, Research, Lifelong Learning, Data Analysis, Decision Making, Statistical Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Predicting Climate Anomalies

    Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Data Science, Environmental Policy, Data Analysis, Energy and Utilities, Data Visualization, Pandas (Python Package), Supervised Learning, Climate Change Mitigation, Anomaly Detection, Environment, Public Policies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling Climate Anomalies with Statistical Analysis

    Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI Machine Learning with R & Python Projects

    Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, Model Evaluation, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Data Preprocessing, Linear Algebra, Applied Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Python NLTK for Beginners: Customer Satisfaction Analysis

    Skills you'll gain: Text Mining, Unstructured Data, Data Analysis, Natural Language Processing, Pandas (Python Package), Data Manipulation, Data Preprocessing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo crear plantillas para vender utilizando Canva

    Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization using dplyr and ggplot2 in R

    Skills you'll gain: Ggplot2, Tidyverse (R Package), Data Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Manipulation, R (Software)

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), User Research, User Feedback, Customer Insights, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning with Real-World Projects

    Skills you'll gain: Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Matplotlib, Convolutional Neural Networks, Linear Algebra, Image Analysis, Data Visualization, NumPy, Machine Learning Algorithms, Keras (Neural Network Library), Pandas (Python Package), Seaborn, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Applied Machine Learning, Tensorflow, Data Analysis, Artificial Intelligence, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Bayesian Statistics for Data Science: University of Colorado Boulder
  • Agile и дизайн-мышление: University of Virginia
  • Beyond the Obvious: How to Think in the Age of Generative AI: IE Business School
  • Modeling and Predicting Climate Anomalies: University of Colorado Boulder
  • Modeling Climate Anomalies with Statistical Analysis: University of Colorado Boulder
  • AI Machine Learning with R & Python Projects: EDUCBA
  • Python NLTK for Beginners: Customer Satisfaction Analysis: Coursera
  • Cómo crear plantillas para vender utilizando Canva: Coursera
  • Data Visualization using dplyr and ggplot2 in R: Coursera
  • How to Build a Product Flow Diagram: Coursera

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