Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Organizational Change, Customer Analysis, Competitive Analysis, Target Market, Business Strategies, Business Strategy, Needs Assessment
★ 5 (7) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Plotly, Data Visualization, Statistical Visualization, Box Plots, Interactive Data Visualization, Histogram, Statistical Analysis, Data Analysis, Probability
★ 4.9 (10) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Content Management, Social Media Strategy, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Preprocessing, Feature Engineering, Machine Learning Methods, Data Manipulation, Machine Learning, Machine Learning Algorithms, Data Validation, Python Programming, Data Transformation, Text Mining, Taxonomy, Project Design, Data Processing, Data Modeling, Unstructured Data, Data Integration, Metadata Management, Exploratory Data Analysis, Deep Learning, Natural Language Processing
★ 4.7 (73) · Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Analysis, Statistical Methods, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Plot (Graphics), Data Visualization Software, Statistical Visualization, Data Integration, Data Collection, Data Access, Data Manipulation, Application Programming Interface (API)
★ 4 (8) · Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Selling Techniques, Sales Strategy, Sales Presentations, Advertising Sales, Video Production, Facebook, Product Promotion, Promotional Strategies, Strategic Marketing, Content Marketing, Drive Engagement
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Applied Machine Learning, Machine Learning Methods, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Data Mining, Predictive Modeling, Model Evaluation, Regression Analysis, Decision Tree Learning, Statistical Methods, Project Planning, Logistic Regression
★ 5 (7) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development
★ 5 (16) · Mixed · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Natural Language Processing, Data Processing, Data Preprocessing, Text Mining, AI Orchestration, Pandas (Python Package), Analysis, Big Data, Process Modeling, File Management, Classification Algorithms
★ 4.4 (27) · Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Microsoft Office, Document Management
★ 4.9 (11) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Performance Measurement, Microsoft 365, Performance Analysis, Business Research, Customer experience improvement, Customer Insights, Analysis, Customer Analysis, Market Research, User Research, Business Strategy
★ 4.4 (25) · Beginner · Guided Project · Less Than 2 Hours