• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Gestão da Cadeia de Suprimentos

    Skills you'll gain: Supply Chain Management, Supply Chain Systems, Supply Chain, Supply Chain Planning, Logistics, Logistics Management, Operations Management, Order Fulfillment, Production Management, Business Technologies, Customer Demand Planning, Demand Planning, Production Process, Personalized Service, Production Planning, Data-Driven Decision-Making, Automation, Digital Transformation, Internet Of Things, Machine Learning

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Hotel And Restaurant Management, Market Dynamics, Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Marketing Channel, Hospitality, Financial Forecasting, Hospitality Services, Hotels and Accommodations, Customer Retention, Brand Loyalty, Cost Management, Hotel Operations, Direct Selling, Data-Driven Decision-Making, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentals of Management and Organizations

    Skills you'll gain: Process Mapping, Process Analysis, Process Improvement, Business Modeling, Business Process Improvement, Business Process, Organizational Structure, Project Design, Project Management, Operational Analysis, Operations Management, Business Strategy, Organizational Strategy, Leadership and Management, Innovation, Value Propositions

    2.1
    Rating, 2.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Cryptocurrency Definitions For Beginners

    Skills you'll gain: Blockchain, FinTech, Digital Assets, Emerging Technologies, Financial Market, Payment Systems, Market Dynamics, Ledgers (Accounting), Security Awareness

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Análise de oportunidade de Blockchain

    Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Plan Execution, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Solution Delivery, Business Modeling, Project Closure, Proposal Development, Ideation, Value Propositions, Market Research, Decision Making, Target Audience, Presentations

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Model Diagnostics and Remedial Measures

    Skills you'll gain: Model Evaluation, Regression Analysis, Verification And Validation, Feature Engineering, Plot (Graphics), Statistical Methods, Statistical Modeling, Scatter Plots, Data Transformation, Correlation Analysis, Statistical Analysis, R Programming, Time Series Analysis and Forecasting, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Indian Economy in a Digital World

    Skills you'll gain: Emerging Technologies, Digital Transformation, E-Commerce, Policy Development, Market Dynamics, Economics, Business Transformation, Policy Analysis, Research, and Development, Economic Development, FinTech, Financial Inclusion, Policy Analysis, digital literacy, Governance, Payment Systems, Data Infrastructure, Critical Thinking, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Association Rules Analysis

    Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Machine Learning Methods, Data Mining, Applied Machine Learning, Feature Engineering, Data Analysis, Correlation Analysis, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Brand Positioning and Strategy

    Skills you'll gain: Competitive Analysis, Brand Strategy, Brand Marketing, Target Audience, Branding, Brand Awareness, Brand Management, Target Market, Brand Loyalty, Strategic Marketing, Market Analysis, Marketing Strategies, Value Propositions, Strategic Communication, Marketing, Marketing Strategy and Techniques, Marketing Planning, Gap Analysis, Strategic Decision-Making, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Hacking COVID-19 — Course 3: Unraveling COVID-19's Origins

    Skills you'll gain: Bioinformatics, Molecular, Cellular, and Microbiology, Molecular Biology, Epidemiology, Infectious Diseases, Life Sciences, Microbiology, Science and Research, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Corporate Sustainability, Strategic Partnership, Financial Inclusion, digital literacy, Sustainable Business, Emerging Technologies, Corporate Strategy, New Business Development, Innovation, Market Opportunities, Market Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

1…313314315…442

In summary, here are 10 of our most popular market research courses

  • Gestão da Cadeia de Suprimentos: Fundação Instituto de Administração
  • Hospitality Pricing Strategies and Distribution Channels: Dubai College of Tourism
  • Fundamentals of Management and Organizations: Fundação Instituto de Administração
  • 2026 Cryptocurrency Definitions For Beginners: Alex Genadinik
  • Introduction to Wholesaling: Coursera
  • Análise de oportunidade de Blockchain: INSEAD
  • Model Diagnostics and Remedial Measures: Illinois Tech
  • Indian Economy in a Digital World: O.P. Jindal Global University
  • Association Rules Analysis: University of Colorado Boulder
  • Brand Positioning and Strategy: Minnesota State University, Mankato

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok