• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement & Sourcing Operations

    Skills you'll gain: Request for Proposal, Request For Quotation (RFQ), Strategic Sourcing, Document Management, Supplier Management, Purchasing, Procurement, Business Writing, Cost Benefit Analysis, Vendor Management, Business Communication, Market Research, Cost Management, Risk Analysis, Spreadsheet Software, Workflow Management, Financial Analysis, Data-Driven Decision-Making, Contract Compliance, Data Analysis

    3.5
    Rating, 3.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Marketing, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    169 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Define tu objetivo para tu campaña publicitaria en Facebook

    Skills you'll gain: Meta Ads Manager, Target Audience, Target Market, Facebook, Marketing Budgets, Social Media Campaigns, Online Advertising, Advertising Campaigns, Budget Management, Social Media Marketing, Social Media, Digital Advertising, Advertising, Budgeting, Promotional Strategies, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: Prompt Patterns, Content Optimization, AI powered creativity, Digital Publishing, Driving engagement, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESADE Business and Law School

    Empresa familiar: gestión, dirección y sucesión

    Skills you'll gain: Succession Planning, Organizational Structure, Business Modeling, Governance, Business Management, Business Leadership, Systems Thinking, Organizational Development, Business Risk Management, Leadership and Management, Leadership, Business, Storytelling, Risk Management Framework, Communication, Innovation, Business Transformation, Emerging Technologies, Economics, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    176 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Erstelle Stories für Instagram und Facebook in Visme

    Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media Content, Social Media, Social Media Marketing, Content Creation, Graphic and Visual Design Software, Shared Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução aos Sistemas de Informação para Negócios

    Skills you'll gain: Digital Transformation, IT Service Management, Information Technology Infrastructure Library, Service Management, Interoperability, Business Transformation, Data Strategy, DevOps, Information Systems Security, Cybersecurity, Cyber Attacks, Systems Integration, Innovation, Service Design, Technology Strategies, Information Technology Operations, Social Media, E-Commerce, Social Media Management, Organizational Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Chat

    Skills you'll gain: Google Workspace, Collaborative Software, Collaboration, Productivity Software, Internal Communications, Business Communication, Communication, Business Solutions, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    School gardens for future citizens

    Skills you'll gain: Education Software and Technology, Collaborative Software, Digital pedagogy, Education and Training, Google Workspace, Internet Of Things, Sustainable Development, digital literacy, Emerging Technologies, Environmental Issue, Technology Solutions, Data Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Get Started with HubSpot

    Skills you'll gain: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Management Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service, Sales Support

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Oral Expression, Due Diligence, Customer Analysis, Entrepreneurial Finance, Sales Presentations, Ideation, Business Ethics, Stakeholder Engagement, Design Thinking, Selling Techniques, Business Valuation, Marketing Strategy and Techniques, Contract Negotiation, Social Media Campaigns, Market Opportunities, Governance, Social Media Strategy, Negotiation, Digital Media Strategy, Market Analysis

    Intermediate · Specialization · 3 - 6 Months

1…312313314…581

In summary, here are 10 of our most popular social media marketing courses

  • Procurement & Sourcing Operations: Coursera
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • Define tu objetivo para tu campaña publicitaria en Facebook: Coursera
  • ChatGPT for Content Creation and Planning: Skillshare
  • Empresa familiar: gestión, dirección y sucesión: ESADE Business and Law School
  • Erstelle Stories für Instagram und Facebook in Visme: Coursera
  • Introdução aos Sistemas de Informação para Negócios: Fundação Instituto de Administração
  • Google Chat: Google Cloud
  • American History Through Baseball: University of Colorado Boulder
  • School gardens for future citizens: Universitat Politècnica de València

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok