• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    4
    Rating, 4 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    (Successful Presentation) العرض التقديمي الناجح

    Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Persuasive Communication, Communication, Oral Expression, Influencing, Storytelling, Non-Verbal Communication, Courage, Composure, Creativity, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    489 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    التميز في خدمة وإسعاد المتعاملين

    Skills you'll gain: Customer Service, Telephone Skills, Personalized Service, Verbal Communication Skills, Customer experience improvement, Inbound Calls, Customer Support, Customer Relationship Building, Non-Verbal Communication, Customer Complaint Resolution, Friendliness, Communication, Tactfulness, Interpersonal Communications, Service Improvement, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    207 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Environmental Hazards and Global Public Health

    Skills you'll gain: Demography, Environmental Regulations, Environmental Laws, Environmental Policy, Environmental Issue, Environmental Resource Management, Pollution Prevention, Environment, Sanitation, Health Disparities, Public Health and Disease Prevention, Public Health, Water Resources, Environmental Science, Health And Safety Standards, Occupational Hygiene, Hazardous Waste Operations And Emergency Response Standard (HAZWOPER), Radiation Protection, Water Quality, Epidemiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for UX Designers

    Skills you'll gain: User Experience, User Experience Design, Wireframing, User Research, Persona (User Experience), Responsible AI, User Interface and User Experience (UI/UX) Design, Usability, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), AI literacy, Prototyping, User Interface (UI) Design, Persona Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI for Lawyers: Obstacles and Opportunities

    Skills you'll gain: AI literacy, Legal Technology, Responsible AI, AI Enablement, Artificial Intelligence, Critical Thinking, Legal Risk, AI powered creativity, Generative AI, Creativity, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Customer Service in the Age of Generative AI

    Skills you'll gain: ChatGPT, Personalized Service, AI Personalization, Customer Communications Management, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, AI Integrations, Drive Engagement, Performance Analysis, Performance Improvement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Ideation, Initiative and Leadership, Business Planning, Entrepreneurial Finance, Leadership Development, New Business Development, New Product Development, Strategic Thinking, Financial Analysis, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    311 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Emotional Intelligence in the Workplace

    Skills you'll gain: Empathy & Emotional Intelligence, Conflict Management, Emotional Intelligence, Social Skills, Empathy, Self-Motivation, Professional Development, Self-Awareness, Professionalism, Team Collaboration, Communication, Employee Engagement, Teamwork, Personal Development, Organizational Leadership, Relationship Building, Self-Discipline, Resilience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Certified Ethical Hacker (CEH) v.12

    Skills you'll gain: MITRE ATT&CK Framework, Vulnerability Assessments, Open Web Application Security Project (OWASP), Distributed Denial-Of-Service (DDoS) Attacks, Vulnerability Scanning, Vulnerability Management, Threat Modeling, Cybersecurity, Malware Protection, Mobile Security, Cyber Threat Intelligence, Penetration Testing, Exploitation techniques, Brute-force attacks, Network Security, Cryptography, Threat Management, Information Systems Security, Threat Detection, Cloud Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 3 - 6 Months

1…311312313…581

In summary, here are 10 of our most popular social media marketing courses

  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • AI-Enhanced Copywriting: SurferSEO, Upword and Anyword: Coursera
  • (Successful Presentation) العرض التقديمي الناجح: University of Colorado Boulder
  • التميز في خدمة وإسعاد المتعاملين: Alfaisal University | KLD
  • Environmental Hazards and Global Public Health: University of Michigan
  • GenAI for UX Designers: Coursera
  • AI for Lawyers: Obstacles and Opportunities: University of Michigan
  • 中级商务汉语——商务活动篇: Peking University
  • Customer Service in the Age of Generative AI: University of Virginia Darden School Foundation
  • Entrepreneurship: The Chinese University of Hong Kong

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok