• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    How to Write Emails and Engage Professors

    Skills you'll gain: Rapport Building, Relationship Building, Research, Planning, Goal-Oriented, Professionalism, Resilience, Professional Development, Communication Strategies, Resourcefulness, Problem Solving, Persistence, Persuasive Communication, Time Management, Overcoming Obstacles, Communication, Strategic Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Timelines: Conquer Project Bottlenecks

    Skills you'll gain: Project Risk Management, Project Controls, Dependency Analysis, Case Studies, Project Schedules, Scheduling, Risk Mitigation, Risk Analysis, Communication Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Databricks Mosaic AI

    Skills you'll gain: AI Workflows, Databricks, Initiative and Leadership, Scalability, AI Orchestration, Workflow Management, MLOps (Machine Learning Operations), Strategic Thinking, Artificial Intelligence and Machine Learning (AI/ML), AI Integrations, Business Strategy, Automation, Model Evaluation

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Liderança de Equipes na Era Digital

    Skills you'll gain: Team Leadership, Team Management, Team Performance Management, Organizational Leadership, Team Motivation, Virtual Teams, Culture Transformation, People Management, Performance Management, Telecommuting, Leadership, Motivational Skills, Drive Engagement, Digital Transformation, Business Leadership, Employee Retention, People Development, Human Resource Strategy, Professional Development, Talent Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Insights: Crack the Algorithm

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Driving engagement, Content Performance Analysis, Content Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social Media Analytics, Content Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    AI Agents in Healthcare and Capstone

    Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Agentic Workflows, Generative AI Agents, Artificial Intelligence, Healthcare Ethics, Healthcare Project Management, Health Equity, AI Workflows, AI Integrations, Health Technology, Solution Design

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Why Data Analytics Matters

    Skills you'll gain: Data Strategy, Analytics, Data-Driven Decision-Making, Data Literacy, Business Analytics, Scalability, Organizational Effectiveness, Organizational Strategy, Data Infrastructure, Risk Management, Digital Transformation, Data Management, Large Language Modeling, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Competitive Analysis, Case Studies, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Security Operations

    Skills you'll gain: Threat Management, Vulnerability Assessments, Incident Response, Incident Management, Computer Security Incident Management, Vulnerability Management, Threat Detection, Cyber Security Assessment, Risk Mitigation, Security Management, Security Strategy, Digital Forensics

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Wholesaling

    Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Growth Strategies, Business Strategies, Business Development, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Operations, Business Modeling, Marketing, Loss Prevention, Asset Protection, Branding

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

1…310311312…519

In summary, here are 10 of our most popular marketing strategy courses

  • How to Write Emails and Engage Professors: University of California, Davis
  • Analyze Timelines: Conquer Project Bottlenecks: Coursera
  • Databricks Mosaic AI: Coursera
  • Product Management For UX People: Packt
  • Liderança de Equipes na Era Digital: Fundação Instituto de Administração
  • Instagram Insights: Crack the Algorithm: Coursera
  • AI Agents in Healthcare and Capstone: University of Colorado System
  • Why Data Analytics Matters: Dartmouth College
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Security Operations: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok