• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation: Need/Opportunity Identification

    Skills you'll gain: Stakeholder Analysis, Decision Making, Innovation, Health Policy, Strategic Decision-Making, Strategic Prioritization, New Product Development, User Research, Qualitative Research, Organizational Strategy, Health Technology, Problem Solving, Planning, Return On Investment

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Lund University

    Cities, Climate and Change: Pathways and Opportunities

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Sustainable Development, Climate Change Adaptation, Social Justice, Drive Engagement, Community Development, Social Impact, Mitigation, Systems Thinking, Stakeholder Engagement, Research and Design, Visionary, Data-Driven Decision-Making, Finance, Innovation, Strategic Partnership, Governance, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master CNNs with Python: Build, Train & Evaluate Models

    Skills you'll gain: Model Evaluation, Convolutional Neural Networks, Model Training, Image Analysis, Predictive Modeling, Data Preprocessing, Deep Learning, Artificial Neural Networks, Computer Vision, Applied Machine Learning, Python Programming, Cloud Computing, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Question Reality: Matter

    Skills you'll gain: Physics, Physical Science, Science and Research, General Science and Research, Ancient History, Scientific Methods, Chemistry, World History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Observing Earth From Space

    Skills you'll gain: Environmental Monitoring, Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Environment and Resource Management, Climate Change Programs, Environmental Science, Environmental Issue, Image Analysis, Continuous Monitoring, Physical Science, Data Access

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    AI & Deep Learning Concepts and Applications

    Skills you'll gain: Reinforcement Learning, Artificial Intelligence, Tensorflow, Artificial Neural Networks, Machine Learning Methods, Machine Learning Algorithms, Deep Learning, Machine Learning, Applied Machine Learning, AI literacy, Data Ethics, Supervised Learning, Responsible AI, Unsupervised Learning, Model Training, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Positive Psychology: The Science of Happiness

    Skills you'll gain: Positivity, Optimism, Economics, Policy, and Social Studies, Public Policies, Compassion, Policy Analysis, Psychology, Mental Health, Resilience, Cultural Diversity, Culture, Empathy, Mindfulness, Relationship Building, Mental and Behavioral Health, Goal Setting, Research

    4
    Rating, 4 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Design Elements And Principles, Content Creation, Process Mapping, Communication, ChatGPT, Prompt Engineering

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    AI & Machine Learning: Apply, Build & Solve

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Artificial Intelligence, Agentic systems, Machine Learning Algorithms, Bayesian Network, Applied Machine Learning, Computational Logic, Machine Learning, Bayesian Statistics, Artificial Neural Networks, Reinforcement Learning, Decision Intelligence, Markov Model, Algorithms, Programming Principles, Data-Driven Decision-Making, Probability & Statistics

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Belles histoires d'entreprises à impact

    Skills you'll gain: Social Impact, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Waste Minimization, Business Ethics, Environmental Issue, Environment and Resource Management, Socioeconomics, Governance, Sustainability Standards, Social Sciences, Program Evaluation, Financial Inclusion, Entrepreneurship, Product Lifecycle Management, Investments, Economic Development, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

1…301302303…442

In summary, here are 10 of our most popular market research courses

  • Healthcare Innovation: Need/Opportunity Identification: University of Illinois Urbana-Champaign
  • Cities, Climate and Change: Pathways and Opportunities: Lund University
  • Master CNNs with Python: Build, Train & Evaluate Models: EDUCBA
  • Question Reality: Matter: Dartmouth College
  • Observing Earth From Space: The University of Edinburgh
  • AI & Deep Learning Concepts and Applications: Simplilearn
  • Positive Psychology: The Science of Happiness: American Psychological Association
  • Creating Infographics with GenAI for Marketing: Coursera
  • AI & Machine Learning: Apply, Build & Solve: EDUCBA
  • Belles histoires d'entreprises à impact: ESSEC Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok