Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing
Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Brand Management, Leadership Studies, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience strategy (CX)
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Instagram, Social Media Content, Personal Attributes, Self-Awareness, Storytelling, Value Propositions, Cognitive flexibility, Concision, Creativity, Case Studies, Analysis
Beginner · Course · 1 - 4 Weeks

Deep Teaching Solutions
Skills you'll gain: Learning Strategies, Lifelong Learning, Time Management, Willingness To Learn, Productivity, Creativity, Self-Discipline, Stress Management, Self-Awareness, Adaptability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Branding, Marketing Design, Style Guides, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Marketing, Financial Forecasting, Market Share, Target Market, Financial Analysis, Hospitality, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

University of Alberta
Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Kanban Principles, Risk Management, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Storytelling, Dashboard, Data Warehousing, SQL, Data Presentation, Data Visualization, Interactive Data Visualization, Data Security, Data Migration, Database Design, Data Governance, MySQL, Data Store, Data Management, Relational Databases, Databases, Exploratory Data Analysis, Data Architecture, Excel Formulas, Business Intelligence
Beginner · Professional Certificate · 3 - 6 Months