• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Power BI: Data Analysis, Reporting, and Connecting

    Skills you'll gain: Power BI, Business Reporting, Business Intelligence, Business Intelligence Software, Data Visualization Software, Data Presentation, Data Analysis, Microsoft Excel, Data Analysis Software, Data Modeling, Data Integration, Data Access, Self Service Technologies, Data Management, Microsoft PowerPoint, Microsoft 365

    ★ 4.1 (8) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Getting started with ImageJ

    Skills you'll gain: Image Analysis, Image Quality, Data Analysis Software, Software Installation, Data Analysis, Analysis, Scientific Visualization, Data Processing

    ★ 4.4 (63) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing

    ★ 4.6 (23) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Data Visualization with Plotly Express

    Skills you'll gain: Plotly, Interactive Data Visualization, Plot (Graphics), Data Visualization Software, Ggplot2, Exploratory Data Analysis, Data Analysis, Python Programming, Data Science, Machine Learning

    ★ 4.7 (269) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing

    ★ 4.5 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Strategic Thinking, Business Strategy, Innovation, Strategic Marketing, Customer Insights, Process Development, Entrepreneurship, Continuous Improvement Process, Customer Analysis, Case Studies, Problem Solving, Critical Thinking, Constructive Feedback, Needs Assessment

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Adobe

    Generative AI for Creative Workflows

    Skills you'll gain: Visual Storytelling, Adobe Firefly, Adobe Express, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing

    ★ 5 (21) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Marketing, Strategic Marketing, Business Strategy, Plan Execution, Product Lining, Portfolio Management, Competitive Analysis, Business-To-Consumer, Business Valuation, B2B Sales

    ★ 4.6 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    CRM: Analyze, Apply & Optimize Customer Success

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Retention, Customer Relationship Building, Brand Loyalty, Customer experience improvement, Marketing Automation, Customer Insights, Value Propositions, Portfolio Management, Data-Driven Marketing, Automation

    ★ 4.5 (19) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Analyze & Visualize Data Using Advanced Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Excel Formulas, Dashboard, Data Analysis, Business Analytics, Data Presentation, Business, Analysis, Graphing

    ★ 4.5 (13) · Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Arranging and Visualizing Data in R

    Skills you'll gain: Exploratory Data Analysis, Rmarkdown, R (Software), Plot (Graphics), Tidyverse (R Package), Statistical Visualization, Data Visualization, Data Visualization Software, R Programming, Data Analysis, Ggplot2, Data Wrangling, Scatter Plots, Data Manipulation, Histogram, Statistical Reporting, Scripting, Package and Software Management, Scripting Languages, Data Transformation

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Aptly

    Google Search Advertising Foundations

    Skills you'll gain: Google Ads, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Online Advertising, Digital Advertising, Advertising, Campaign Planning, Copywriting, Marketing Strategies, Bidding, Asset Management, Quality Assessment, Automation

    ★ 4.8 (10) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…289290291…536

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok