• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, Business Development, Market Intelligence, Online Advertising, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: How to Give & Receive High-Quality Feedback

    Skills you'll gain: Constructive Feedback, Cooperation, Decision Making, Team Performance Management, Team Building, Teamwork, Peer Review, Team Management, Independent Thinking, Personal Development, Empathy, Professional Development, Self-Awareness, Rapport Building, Critical Thinking, Mentorship, Communication Strategies, People Management, Leadership Development, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Business Analysis: Elicitation & Analysis

    Skills you'll gain: Requirements Elicitation, User Story, Business Requirements, Business Analysis, Requirements Analysis, Financial Analysis, Requirements Management, Business Process Modeling, Stakeholder Engagement, Interviewing Skills, Analysis, Stakeholder Communications, Collaboration, Project Scoping, Verification And Validation, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Climate Change and Water in Mountains: A Global Concern

    Skills you'll gain: Climate Change Adaptation, Water Resources, Hydrology, Risk Management, Water Quality, Natural Resource Management, Environment, Climate Change Mitigation, Sustainable Development, Social Network Analysis, Governance, Health Disparities, Environmental Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    329 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Crea equipos y trabaja en grupos con Canva

    Skills you'll gain: Team Building, Collaborative Software, Canva (Software), Team Management, Design, User Accounts, Design Software, Content Creation, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    220 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidades Anáhuac

    Inteligencia Emocional: Un enfoque práctico

    Skills you'll gain: Emotional Intelligence, Self-Awareness, Personal Development, Composure, Professional Development, Relationship Management, Leadership Studies, Empathy, Growth Mindedness, Interpersonal Communications, Decision Making, Self-Motivation, Problem Solving, Communication, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    IoT Systems and Industrial Applications with Design Thinking

    Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, Advanced Analytics, User Experience Design, Big Data, User Centered Design, IT Security Architecture, Interaction Design, Data-Driven Decision-Making, Human Centered Design, Data Management, Robotics, Control Systems, Hardware Architecture, Manufacturing Processes

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Personalized Service, Editing, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aplicar Atividades PhET para Educação STEM

    Skills you'll gain: Simulations, Mathematics Education, Science and Research, Conceptual Design, User Feedback

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Promptly for Beginners: Build a Generative AI App

    Skills you'll gain: Generative AI, No-Code Development, Prompt Engineering, Artificial Intelligence, Application Development, Marketing Automation, ChatGPT, Social Media Content, Content Development and Management, Automation, User Interface (UI), User Feedback

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…288289290…495

In summary, here are 10 of our most popular social media marketing courses

  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Feedback Loops: How to Give & Receive High-Quality Feedback: University of Michigan
  • Advanced Business Analysis: Elicitation & Analysis: Starweaver
  • Climate Change and Water in Mountains: A Global Concern: University of Geneva
  • Crea equipos y trabaja en grupos con Canva: Coursera
  • Get started with Mailchimp: Coursera
  • Inteligencia Emocional: Un enfoque práctico: Universidades Anáhuac
  • IoT Systems and Industrial Applications with Design Thinking: LearnQuest
  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Aplicar Atividades PhET para Educação STEM: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok