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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Media Buying, Content Performance Analysis, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, AI Personalization, Automation, Content Creation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Representante de desarrollo de ventas de Salesforce

    Skills you'll gain: Overcoming Objections, Sales Development, Growth Mindedness, Oral Expression, Lead Generation, Time Management, Customer Relationship Management, Active Listening, Enthusiasm, Constructive Feedback, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Interpersonal Communications, Technical Sales, Cultural Diversity, Interviewing Skills, Salesforce, Storytelling

    3.7
    Rating, 3.7 out of 5 stars
    ·
    35 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Business Operations Support in Google Sheets

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Data Analysis, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Management Reporting, Project Controls, Workflow Management, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    198 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Introduction to Python for Scientific Computing

    Skills you'll gain: Scientific Visualization, NumPy, Data Visualization, Debugging, Matplotlib, Numerical Analysis, Engineering Calculations, Integrated Development Environments, Computational Thinking, Engineering Analysis, Programming Principles, Jupyter, Data Analysis, Computer Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SkillUp

    Power BI Data Analyst Associate Prep

    Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Power BI, Data Visualization, Data Transformation, Data Manipulation, Data Modeling, Data Import/Export, Data Visualization Software, Extract, Transform, Load, Data Analysis, Analytics, Data Cleansing, Performance Analysis, Data Security, Data Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Data and Urban Governance

    Skills you'll gain: Social Sciences, Governance, Data Sharing, Digital Transformation, Policy Analysis, Data Analysis, Big Data, Algorithms, Data Ethics, Computing Platforms, Data-Driven Decision-Making, Personally Identifiable Information, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Kafka Fundamentals

    Skills you'll gain: Apache Kafka, Data Pipelines, Data Processing, Real Time Data, Live Streaming, Distributed Computing, Event-Driven Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    S

    SkillsBooster Academy

    AI Image Generation Mastery

    Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Relations, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Market Opportunities, Market Research, Culture, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Applied Machine Learning, Jupyter, Predictive Modeling, Machine Learning, Data Manipulation, Data Preprocessing, Data Science, Model Evaluation, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • International Business Capstone: University of London
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Representante de desarrollo de ventas de Salesforce: Salesforce
  • Business Operations Support in Google Sheets: Coursera
  • Introduction to Python for Scientific Computing: University of Colorado Boulder
  • Power BI Data Analyst Associate Prep: SkillUp
  • GenAI for Account Executives: Coursera
  • Data and Urban Governance: Sciences Po
  • Kafka Fundamentals: LearnKartS
  • AI Image Generation Mastery: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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