• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: AI Enablement, AI Product Strategy, Market Research, Financial Forecasting, AI Personalization, Strategic Thinking, Business Solutions, Market Analysis, Market Data, LLM Application, Generative AI, Supply Chain Planning, Strategic Decision-Making, Supply Chain Management, Digital Transformation, Innovation, AI Integrations, Forecasting, Customer Support, Large Language Modeling

    3.9
    Rating, 3.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    English for Business B1

    Skills you'll gain: Presentations, Sales Presentations, Oral Expression, Business Communication, Business Correspondence, Verbal Communication Skills, Negotiation, Workplace inclusivity, Business Writing, English Language, Interviewing Skills, Data Visualization, Writing, Communication, Report Writing, Taking Meeting Minutes, Recruitment, Interpersonal Communications, Vocabulary

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Influencing the Organisation

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Change Management, Stakeholder Communications, Professional Networking, Matrix Management, Organizational Change, Organizational Leadership, Stakeholder Analysis, Leadership, Organizational Structure, Leadership Development, Team Leadership, Influencing, Professional Development, Organizational Strategy, Relationship Building, Personal Development, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Applying Business Analysis Skills

    Skills you'll gain: Stakeholder Management, Business Analysis, User Requirements Documents, Looker (Software), Requirements Analysis, Project Management, Project Design, Requirements Management, Process Optimization, Data Analysis Software, Oral Expression, Operational Analysis, IBM Cognos Analytics, Business Analytics, Data Cleansing

    3.4
    Rating, 3.4 out of 5 stars
    ·
    31 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    ISC2

    ISC2 Healthcare Certificate

    Skills you'll gain: Enterprise Risk Management (ERM), Continuous Monitoring, Medical Privacy, Personally Identifiable Information, Risk Management, Cyber Security Strategy, Risk Management Framework, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Health Information Management, Governance Risk Management and Compliance, Health Technology, Information Privacy, Health Care Procedure and Regulation, Risk Mitigation, Healthcare Industry Knowledge, Risk Control, Data Management, Patient Safety, Security Awareness, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Habilitación de ventas

    Skills you'll gain: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales, Target Audience, Customer Success Management, Sales Prospecting, Content Strategy, Persona Development, Content Creation, Service Level Agreement, Meeting Facilitation, Goal Setting, Business Writing, Writing

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Presentations, Sales Presentation, Marketing Design, Sales Presentations, Target Market, Data Visualization, Marketing Collateral, Target Audience, Productivity Software, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Journey Mapping, Driving engagement, Marketing Materials, Content Creation, Sales Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Economics for Capital Markets

    Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Business Economics, General Finance, Securities Trading, Banking, Economics, Policy, and Social Studies, Investment Management, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Models, Methods, and Artifacts

    Skills you'll gain: Project Management, Team Performance Management, Leadership and Management, Project Management Institute (PMI) Methodology, Project Estimation, Management Training And Development, Team Management, Project Management Life Cycle, Project Implementation, Team Leadership, People Development, People Management, Project Performance, Leadership, Analysis, Document Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    62 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Key Performance Indicators (KPIs), Analytics

    5
    Rating, 5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started with ProfitBooks

    Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Billing, Customer Relationship Management (CRM) Software, Sales Tax, Small Business Accounting, Accounting and Finance Software, Accounting, Security Controls, Payroll Systems

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…277278279…519

In summary, here are 10 of our most popular marketing strategy courses

  • What are GPTs and How can they work for my business?: Coursera
  • English for Business B1: Università di Napoli Federico II
  • Influencing the Organisation: Queen Mary University of London
  • Capstone Project: Applying Business Analysis Skills: IBM
  • ISC2 Healthcare Certificate: ISC2
  • Habilitación de ventas: HubSpot Academy
  • Create a Target Market Presentation using Canva: Coursera
  • Buyer Journeys and Classify Content: Coursera
  • Economics for Capital Markets: Corporate Finance Institute
  • Models, Methods, and Artifacts: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok