• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Tracking and Optimization Fundamentals

    Skills you'll gain: Content Scheduling, Newsletters, Content Performance Analysis, Campaign Management, Digital Marketing Campaigns, Keyword Research, Digital Marketing, Digital Marketing Tools, Pay Per Click Advertising, Email Marketing, Data-Driven Marketing, Digital Advertising, Performance Metric, Google Ads, Driving engagement, Marketing Channel, Key Performance Indicators (KPIs), Content Management, Content Strategy, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Customer Analysis, Market Analysis, Market Dynamics, Marketing, Business Research, Analysis, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Trend Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cambridge

    Principles of Financial Leadership

    Skills you'll gain: Cash Flow Forecasting, Accrual Accounting, Financial Reporting, Finance, Environmental Social And Corporate Governance (ESG), Financial Analysis, Accounting, Financial Management, Financial Modeling, Corporate Finance, Capital Markets, Cash Flows, Financial Statements, Accruals, Depreciation, Key Performance Indicators (KPIs), Investments, Loans, Strategic Decision-Making, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    71 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Introducción a la sustentabilidad: hacia un futuro posible

    Skills you'll gain: Systems Thinking, Sustainable Systems, Sustainable Development, Socioeconomics, Environmental Issue, Environmental Science, Social Sciences, Land Management, Social Impact, Community Development, World History, Team Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Driving engagement, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Marketing, Data-Driven Decision-Making, Predictive Modeling, Digital Brand Strategy, Marketing Strategies, Personalized Campaigns, Emerging Technologies, Revenue Management, Brand Loyalty, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Social Media, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Minnesota

    Introduction to Human Behavioral Genetics

    Skills you'll gain: Mental and Behavioral Health, Human Development, Healthcare Ethics, Precision Medicine, Social Studies, Life Sciences, Psychology, Psychiatry, Biostatistics, Medical Science and Research, Molecular Biology, Research Methodologies, Research Design, Molecular, Cellular, and Microbiology, Biology, Research, Mental Health Diseases and Disorders, Epidemiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    607 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    Preventing Chronic Pain: A Human Systems Approach

    Skills you'll gain: Pain Management, Preventative Care, Chronic Diseases, Public Health and Disease Prevention, Behavioral Health, Care Management, Patient-centered Care, Treatment Planning, Systems Thinking, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    440 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Photo/Video Production and Technology, Marketing Materials, Post-Production, Visual Storytelling, Content Creation, Digital Content, Animations, Multimedia, Content Optimization, Storytelling, Typography, Branding, Driving engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    A Blueprint for Success – Your Video Pre-Production

    Skills you'll gain: Video Production, Storyboarding, Storytelling, Photo/Video Production and Technology, Media Production, Post-Production, Video Editing, Visual Storytelling, Cinematography, Oral Expression, Writing, Editing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Habilidades humanas y de negocios para negociar

    Skills you'll gain: Overcoming Objections, Closing (Sales), Negotiation, Active Listening, Customer Analysis, Communication, Interpersonal Communications, Persuasive Communication, Customer Insights, Interrigatories, Needs Assessment, Value Propositions, Recognizing Others

    4.8
    Rating, 4.8 out of 5 stars
    ·
    333 reviews

    Mixed · Course · 1 - 3 Months

1…275276277…581

In summary, here are 10 of our most popular social media marketing courses

  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • Digital Campaign Tracking and Optimization Fundamentals: Coursera
  • Introduction to Market Research: Coursera
  • Principles of Financial Leadership: University of Cambridge
  • Introducción a la sustentabilidad: hacia un futuro posible: Universidad Nacional Autónoma de México
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • Introduction to Human Behavioral Genetics: University of Minnesota
  • Preventing Chronic Pain: A Human Systems Approach: University of Minnesota
  • Video Content Creation in Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok