• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    CVS Health

    Preparing for Your Retail Customer Service Role

    Skills you'll gain: Call Center Experience, Customer Complaint Resolution, De-escalation Techniques, Conflict Management, Customer Inquiries, Customer Service, Customer Relationship Building, Interviewing Skills, Inbound Calls, Outbound Calls, Problem Solving, Keyword Research, Verbal Communication Skills, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    Prompt Engineering Mastery

    Skills you'll gain: Prompt Engineering Tools, Prompt Patterns, Vibe coding, Data Ethics, AI Workflows, Generative AI Agents, AI Integrations, AI Personalization, Artificial Intelligence, Debugging, Ideation, Problem Solving, Automation, Code Review, Ethical Standards And Conduct, Computer Programming Tools, Productivity

    2.4
    Rating, 2.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Content Creation, Visual Storytelling, Marketing, Driving engagement, Graphic Design

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Measure and Monitor Brand Presence Online

    Skills you'll gain: Marketing Automation, Conversion Funnel Analysis, Lead Generation, Customer Relationship Management (CRM) Software, Brand Awareness, Sales Pipelines, Customer Relationship Management, Customer Acquisition Management, Marketing Effectiveness, Branding, Performance Analysis, Social Media Analytics, Social Media Management, Brand Management, Performance Measurement, Data Capture, Continuous Monitoring, Data-Driven Decision-Making, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Industry 4.0 and its impact on Manufacturing Sector

    Skills you'll gain: Manufacturing and Production, Manufacturing Processes, Industrial Engineering, Workforce Development, Production Management, Automation, Socioeconomics, Sustainable Technologies, Internet Of Things, Emerging Technologies, Workforce Planning, Robotics, Digital Transformation, Sustainable Business, Human Machine Interfaces, Artificial Intelligence, Blockchain

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Conceptual Planning of Bridges

    Skills you'll gain: Engineering Calculations, Structural Engineering, Structural Analysis, Construction Engineering, Civil Engineering, Engineering Analysis, Engineering Practices, Engineering, Construction, Conceptual Design, Design Specifications, Finite Element Methods, Hydraulics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    African cities : An Introduction to Urban Planning

    Skills you'll gain: Public Works, Land Development, Governance, Climate Change Adaptation, Land Management, Community Development, Environmental Issue, Operational Analysis, Cost Management, Sustainable Development, Policy Analysis, Research, and Development, Economic Development, Project Finance, Spatial Analysis, Transportation Operations, Finance, Demography

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Machine Learning for Supply Chain

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Supply Chain, Supply Chain Management, Data Transformation, Pandas (Python Package), Supply Chain Planning, Data Processing, Data Analysis, Data Cleansing, Data Science, Programming Principles, Python Programming, Pivot Tables And Charts, Applied Machine Learning, Plot (Graphics)

    3.7
    Rating, 3.7 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Behavior Management, Experience Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Decision Making, Ethical Standards And Conduct, Business Ethics, Social Impact, Influencing

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to RNA sequencing data

    Skills you'll gain: Molecular Biology, Bioinformatics, Data Literacy, Science and Research, Data Analysis, Spatial Data Analysis, Scientific Methods, Data Processing, Cell Biology, Informatics, Biology, Data Collection

    3.4
    Rating, 3.4 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

1…275276277…442

In summary, here are 10 of our most popular market research courses

  • Preparing for Your Retail Customer Service Role: CVS Health
  • Prompt Engineering Mastery: AI CERTs
  • Create Impactful Marketing Videos using Canva: Coursera
  • Measure and Monitor Brand Presence Online: Coursera
  • Industry 4.0 and its impact on Manufacturing Sector: Board Infinity
  • Conceptual Planning of Bridges: L&T EduTech
  • African cities : An Introduction to Urban Planning: École Polytechnique Fédérale de Lausanne
  • Fundamentals of Machine Learning for Supply Chain: LearnQuest
  • Behavioral Design: Pontificia Universidad Católica del Perú
  • Dubai Hospitality Marketing: Dubai College of Tourism

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok