Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation
Intermediate · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics
Mixed · Course · 3 - 6 Months

University of Minnesota
Skills you'll gain: Cucumber (Software), Gherkin (Scripting Language), Software Testing, Testability, Test Case, Behavior-Driven Development, Code Coverage, Acceptance Testing, Unit Testing, Functional Testing, Test Automation, JUnit, Requirements Analysis, Java Programming
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Nutritional Assessment, Predictive Analytics, Maternal Health, Machine Learning, Diagnostic Tests, Food and Beverage, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Scaled Agile Framework, Agile Software Development, Agile Methodology, Behavior-Driven Development, Test Driven Development (TDD), Scalability, Agile Project Management, Sprint Planning, Solution Delivery, Virtualization, Solution Architecture
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Image Analysis, Digital Communications, Computer Vision, Visualization (Computer Graphics), Medical Imaging, Electrical and Computer Engineering, Telecommunications, Spatial Analysis, Matlab, Mathematical Modeling, Color Theory, Applied Mathematics
Mixed · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Probability, Markov Model, Probability & Statistics, Estimation, Probability Distribution, Bayesian Statistics, Statistical Methods, Statistical Inference, Sampling (Statistics), Statistical Analysis, Statistics, Mathematical Modeling, Data Analysis, Statistical Modeling, Data Science, Descriptive Statistics, Machine Learning Algorithms, Artificial Intelligence, Generative AI
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis
Beginner · Course · 1 - 4 Weeks