• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Experience Design, User Centered Design, Design Thinking, Persona (User Experience), UI/UX Research, User Interface (UI), Artificial Intelligence, Design Research, Wireframing, Responsible AI, Prototyping, Design Reviews, User Story, Prompt Patterns, Professional Development, Storyboarding, Presentations

    3.4
    Rating, 3.4 out of 5 stars
    ·
    19 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI in Action: From Theory to Real-World Impact

    Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence, Finance, Emerging Technologies, Healthcare 5.0, Case Studies, Analysis, Manufacturing Operations, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Football: More than a Game

    Skills you'll gain: Culture, International Relations, Finance, Diplomacy, Social Impact, Cultural Diversity, Socioeconomics, Cultural Sensitivity, World History, Governance, Community Development, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, AI Product Strategy, Responsible AI, Data Ethics, AI Enablement, Underwriting, AI Personalization, Operational Efficiency, Data-Driven Decision-Making, Claims Processing, Personalized Service, Artificial Intelligence, Automation, Risk Management, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Knowledge Manager 101

    Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Business Intelligence, Data Management, Data Analysis, Big Data, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Database Management, Acceptance Testing, Web Applications, Microservices, Software Architecture, Software Engineering, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Distributed Computing, Prototyping, Requirements Elicitation, Test Automation, Agile Product Development, Big Data, Data Analysis

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    19 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Cloud Computing Law: Law Enforcement, Competition, & Tax

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Cloud Security, Tax Compliance, Cloud Computing, Sales Tax, Regulation and Legal Compliance, Tax Management, Corporate Tax, Income Tax, General Data Protection Regulation (GDPR), Data Access, Digital Forensics, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Financial Data Analysis

    Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Analysis, Business Ethics, Data Visualization Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Supplier Performance & Risk Management

    Skills you'll gain: Data Storytelling, Service Level Agreement, Inventory Management, Supplier Management, Root Cause Analysis, Legal Risk, Variance Analysis, Process Improvement, Supplier Performance Management, Contract Review, Supplier Quality Management, Inventory Control Systems, Risk Mitigation, Data Entry, Risk Management, Data Analysis, Contract Management, Continuous Improvement Process, Quality Control, Cost Reduction

    2.7
    Rating, 2.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Edita y retoca imágenes con Canva

    Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Story, UI/UX Research, User Research, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, User Centered Design, Ideation, Design Thinking, Presentations, Persona (User Experience), Web Design, Research Design, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…269270271…456

In summary, here are 10 of our most popular marketing analytics courses

  • AI Powered UI/UX Design: AI CERTs
  • GenAI in Action: From Theory to Real-World Impact: Coursera
  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • Football: More than a Game: The University of Edinburgh
  • GenAI in Insurance: Automating Claims & Risk Mitigation: Coursera
  • Splunk Knowledge Manager 101: Splunk Inc.
  • Applications of Software Architecture for Big Data: University of Colorado Boulder
  • Cloud Computing Law: Law Enforcement, Competition, & Tax: Queen Mary University of London
  • GenAI for Financial Data Analysis: Coursera
  • Supplier Performance & Risk Management: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok