Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity
Beginner · Specialization · 3 - 6 Months

Imperial College London
Skills you'll gain: Run Chart, Qualitative Research, Continuous Quality Improvement (CQI), Health Informatics, Quantitative Research, Data Collection, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Systems Of Measurement, Time Series Analysis and Forecasting
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Data Strategy, Management Reporting, Analytical Skills, Statistical Inference, Statistical Modeling, Data Presentation, Team Leadership, Statistical Methods, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Development Environment, Object Oriented Programming (OOP)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Design, Graphic and Visual Design, Facebook, Marketing
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Dataflow, Big Data, Data Pipelines, Serverless Computing, Data Migration, Data Lakes, Apache Hadoop, Identity and Access Management, Data Storage, Tensorflow, Cloud Storage, Data Infrastructure, AI Personalization, Advanced Analytics, AI Enablement, Scalability, Data Integration, Data Integrity, Data Processing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Employee Engagement
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Integrity, Statistical Visualization, Drive Engagement, Presentations, Microsoft Excel, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks
National Academy of Sports Medicine
Skills you'll gain: Sports Medicine, Exercise Science, Nutrition and Diet, Athletic Training, Nutrition Education, Regulatory Compliance, Clinical Nutrition
Beginner · Course · 1 - 4 Weeks