Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

The State University of New York
Skills you'll gain: Performance Analysis, Analytics, Data-Driven Decision-Making, Scheduling, Labor Relations, Linear Algebra, Team Performance Management, Data Management, Administration, Contract Management, Team Management, Data Analysis Software, R (Software), Contract Negotiation, Operations Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Pipelines, Closing (Sales), Customer Retention, Sales Process, Lead Generation, Prospecting and Qualification, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Apache Hadoop, Big Data, Data Science, Scalability, Data Processing, Data Analysis, Distributed Computing, Data Quality, Virtual Machines
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Experimentation, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, A/B Testing, Data Analysis, Quantitative Research, Regression Analysis, Statistical Inference, Probability & Statistics, Sample Size Determination, Linear Algebra, Calculus
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Budgets, Advertising Campaigns, Campaign Management, Search Engine Marketing, Online Advertising, Social Media Campaigns, Facebook, Paid media, Digital Advertising, Budget Management, Advertising, Account Management, Target Audience, User Accounts, Organizational Skills
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Design, Collaborative Software, Design Software, Content Creation, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Typography, Creative Design, Logo Design, Style Guides, Graphic and Visual Design, Marketing Design, Color Theory, Brand Strategy, Branding, Competitive Analysis, Social Media Content
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, Information Architecture, Storyboarding, Wireframing, User Story, UI/UX Research, User Research, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, User Centered Design, Ideation, Design Thinking, Presentations, Persona (User Experience), Web Design, Research Design, Usability
Beginner · Professional Certificate · 3 - 6 Months