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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Leadership Through Social Influence

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Motivational Skills, Communication, Leadership Studies, Advocacy, Social Impact, Empowerment, Behavior Management, Overcoming Objections, Negotiation, Action Oriented, Drive Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Media CDN: Qwik Start

    Skills you'll gain: Key Management, Cloud-Based Integration, Google Cloud Platform, Cloud Storage

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Relations, Media Strategy, Video Production, Social Media Campaigns, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Digital Media Strategy, Social Media Strategy, Storytelling, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    Universidad Peruana de Ciencias Aplicadas

    Voces de cambio social

    Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Social Impact, Professional Networking, Human Centered Design, Sustainable Business, Entrepreneurship, Sustainable Development, Planning, Community Development, Ideation, Self-Motivation, Growth Strategies, Relationship Building, Social Justice, Self-Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    575 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Revolution in Sports Media: Innovative Strategies

    Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Social Computing

    Skills you'll gain: Responsible AI, Social Media Analytics, Social Network Analysis, Data Ethics, Driving engagement, Social Impact, Behavioral Economics, Network Analysis, Game Design, Digital Analysis, AI literacy, Social Sciences, Artificial Intelligence, Systems Thinking, Data Collection, Psychology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG and Social Activism

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Governance, Corporate Sustainability, Diversity and Inclusion, Corporate Strategy, Corporate Communications, Business Ethics, Crisis Management, Governance Risk Management and Compliance, Enterprise Risk Management (ERM), Social Impact, Advocacy, Stakeholder Management, Public Relations, Stakeholder Engagement, Risk Management, Executive Recruitment, Stakeholder Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Évaluation & Mesure d'Impact Social

    Skills you'll gain: Social Impact, Return On Investment, Stakeholder Engagement, Program Evaluation, Sustainable Business, Philanthropy, Performance Measurement, Stakeholder Management, Stakeholder Analysis, Program Implementation, Surveys, Key Performance Indicators (KPIs), Performance Metric, Data Collection, Qualitative Research, Strategic Communication, Organizational Change, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yunus Social Business Fund Bengaluru

    Creating a Social Business

    Skills you'll gain: Stakeholder Management, Social Impact, Stakeholder Engagement, Sustainable Development, Peer Review, Socioeconomics, Community and Social Work, Sustainable Business, Philanthropy, Corporate Sustainability, Social Justice, Entrepreneurship, Interactive Learning, Case Studies, Needs Assessment, Root Cause Analysis, Business Strategy, Business Modeling, New Business Development, Economics

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Marketing Analytics

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Web Analytics and SEO, Conversion Funnel Analysis, Management Reporting, Campaign Management, Customer Analysis, Data Cleansing, Search Engine Optimization, Marketing Operations, Media Planning, SQL

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Media and Communications, Program Evaluation, Digital Analysis, Surveys, Digital Communications, Persuasive Communication, Behavioral Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Leadership Through Social Influence: Northwestern University
  • Media CDN: Qwik Start: Google Cloud
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Voces de cambio social: Universidad Peruana de Ciencias Aplicadas
  • Revolution in Sports Media: Innovative Strategies: Real Madrid Graduate School Universidad Europea
  • Introduction to Social Computing: Johns Hopkins University
  • ESG and Social Activism: University of Pennsylvania
  • Évaluation & Mesure d'Impact Social: ESSEC Business School
  • Creating a Social Business: Yunus Social Business Fund Bengaluru
  • AI Marketing Analytics: Coursera

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