• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Interactive Data Visualization, Data Presentation, Microsoft Excel, Datamaps, Data Visualization, Dashboard Creation, Sampling (Statistics), Dashboard, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    ★ 3.9 (12) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Meta Ads Manager, Data-Driven Marketing, Campaign Planning, Performance marketing, Marketing Analytics, Web Analytics, Google Analytics, Conversion Funnel Analysis

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Establish Company Training Initiatives with Canvas

    Skills you'll gain: Web Analytics, Content Performance Analysis, Developing Training Materials, Employee Training, Training and Development, Learning Management Systems, Content Management, People Analytics, Content Management Systems, Training Programs, Content Creation, Writing

    ★ 4.5 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Plot (Graphics), Regression Analysis, Predictive Analytics, Predictive Modeling, Statistical Visualization, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, R (Software), Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Analysis

    ★ 4.2 (13) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Corporate Finance Institute

    Data Science & Machine Learning Fundamentals

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Science, Data Analysis, Business Analytics, Data Literacy, Statistical Methods, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Regression Analysis, Statistical Analysis, Business Intelligence, Applied Machine Learning, Machine Learning Methods, Machine Learning, Data Processing, Data Cleansing, Exploratory Data Analysis, Data Preprocessing

    ★ 4.8 (16) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    ★ 4.2 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google

    Desain UX Google

    Skills you'll gain: Wireframing, Adobe XD, Mockups, Storyboarding, Information Architecture, User Experience Design, Usability Testing, Usability, Graphic and Visual Design, Figma (Design Software), User Experience, Design Elements And Principles, Persona (User Experience), Interaction Design, User Interface and User Experience (UI/UX) Design, UI/UX Research, Design Reviews, Responsive Web Design, Presentations, User Story

    ★ 4.9 (508) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Estimation, Data Analysis, Data Visualization

    ★ 4.5 (64) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI Essentials for Finance and Accounting

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Cash Flows, Data Processing

    ★ 3.6 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Quantitative Research Methods: Tools for Data Analysis

    Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistical Reporting, Statistics, Research Design, Statistical Analysis, Microsoft Excel, Descriptive Analytics, Research Methodologies, Statistical Methods, R (Software), Research, R Programming, Data Collection, Research Reports, Correlation Analysis, Data Ethics

    ★ 4.4 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    DSA In Python + Top 130 Leetcode Problems for MAANG

    Skills you'll gain: Graph Theory, Data Structures, Algorithms, Computer Programming, Python Programming, Programming Principles, Computational Thinking, Data Science, Theoretical Computer Science, Data Processing, Model Optimization, Geometry, Data Analysis Expressions (DAX), Data Manipulation, Data Analysis, Data Management, Applied Mathematics

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Design Strategies, Adobe Illustrator, Graphic Design, Branding, Market Analysis, Digital Design, Graphic and Visual Design, Adobe Photoshop, Design Elements And Principles, Personal Development, Ideation, Process Development, Strategic Thinking, Design Research, Professional Development, Creative Thinking

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…258259260…539

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok