• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    CUDA Advanced Libraries

    Skills you'll gain: Artificial Neural Networks, Applied Machine Learning, Deep Learning, Linear Algebra, Machine Learning, Digital Signal Processing, Data Processing, Data Structures, Data Transformation, Algorithms, Data Science

    3.3
    Rating, 3.3 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    Predictive Analytics with SPSS: Analyze & Apply

    Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Software, Statistical Methods, Statistical Modeling, Advanced Analytics, Case Studies, Statistical Analysis, Probability & Statistics, Data Import/Export, Data Manipulation, Descriptive Analytics, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Comunicación empresarial: redacción profesional efectiva

    Skills you'll gain: Business Writing, Grammar, Business Correspondence, Proofreading, Writing, Editing, Business Communication, Writing and Editing, Report Writing, Target Audience, Communication Planning, Communication, Communication Strategies

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    E

    Erasmus University Rotterdam

    Effective Engagement of Civil Society in Development

    Skills you'll gain: Sustainable Development, Social Impact, Social and Human Services, Advocacy, Stakeholder Engagement, Public Policies, International Relations, Governance, Policy Analysis, Research, and Development, Policy Development, Law, Regulation, and Compliance, Stakeholder Communications, Strategic Partnership, Organizational Effectiveness, Relationship Building, Accountability, Accountability Frameworks, Coordination

    4.7
    Rating, 4.7 out of 5 stars
    ·
    628 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Science Communication: Communicating Trustworthy Information in the Digital World

    Skills you'll gain: digital literacy, Journalism, Media and Communications, Public Affairs, Research, Driving engagement, Community Outreach, Persuasive Communication, Digital Communications, Threat Detection, Public Policies, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Product Marketing, Strategic Marketing, Value Propositions, Marketing, Brand Awareness, Marketing Management, Product Planning, Product Knowledge, Market Dynamics, New Product Development, Consumer Behaviour, Promotional Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Advanced Data Visualization with Tableau

    Skills you'll gain: Tableau Software, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Presentation, Dashboard Creation, Dashboard, Data Sharing, Data Analysis, Data Integration, Data Access, Advanced Analytics, Analytics, Model Optimization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Conceptual Design, Prototyping, Market Research, Design and Product, Ideation, Agile Product Development, Target Market, Target Audience, Customer Analysis, Product Requirements, Wireframing, Market Opportunities, Market Analysis, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de UX para el desarrollo de software

    Skills you'll gain: Human Computer Interaction, User Experience Design, User Interface (UI), Prototyping, User Experience, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Interaction Design, User Centered Design, Human Factors, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Lean Six Sigma Green Belt: Apply & Master Skills

    Skills you'll gain: Lean Six Sigma, Lean Methodologies, Statistical Hypothesis Testing, Six Sigma Methodology, Correlation Analysis, Kaizen Methodology, Process Improvement, Process Improvement and Optimization, Project Coordination, Project Design, Quality Improvement, Sampling (Statistics), Project Management Software, Milestones (Project Management), Project Management, Data Literacy, Statistical Process Controls, Statistical Methods, Business Process, Statistical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 4 Weeks

1…258259260…442

In summary, here are 10 of our most popular market research courses

  • CUDA Advanced Libraries: Johns Hopkins University
  • Predictive Analytics with SPSS: Analyze & Apply: EDUCBA
  • Comunicación empresarial: redacción profesional efectiva: Universidad de Palermo
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Effective Engagement of Civil Society in Development: Erasmus University Rotterdam
  • Digital Business - Capstone project: École Polytechnique
  • Science Communication: Communicating Trustworthy Information in the Digital World: Erasmus University Rotterdam
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • Advanced Data Visualization with Tableau: SkillUp
  • Managing the New Product Development Process: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok