• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Sustainable Development, Systems Thinking, Information Technology, Economic Development, Policty Analysis, Research, and Development, Digital Transformation, Stakeholder Engagement, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable and Resilient Operations Management

    Skills you'll gain: Sustainable Design, Sustainable Business, Sustainable Engineering, Operations Management, Manufacturing Operations, Corporate Sustainability, Business Leadership, Climate Change Mitigation, Product Design, Environmental Resource Management, Waste Minimization, Environmental Management Systems, Manufacturing Processes, Digital Transformation, Emerging Technologies

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI for Management & Management support

    Skills you'll gain: Agentic Workflows, Prompt Engineering, AI Workflows, Generative AI, Sales, Sales Enablement, Productivity, AI Orchestration, Large Language Modeling, ChatGPT, Generative AI Agents, AI Enablement, AI Personalization, LLM Application, Innovation, Operational Efficiency, Artificial Intelligence, Operations Management, Automation, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Climate Change and Global Affairs

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Environmental Policy, Energy and Utilities, Social Justice, Environmental Issue, Environment, Sustainable Development, Policy Analysis, Public Policies, Emerging Technologies, International Relations, Sustainable Technologies, Diplomacy, Market Dynamics, Sustainable Systems, Environmental Regulations, Ethical Standards And Conduct, Governance, Tax

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    The Psychology of Gender and Sexuality

    Skills you'll gain: Diversity Awareness, Sociology, Psychology, Cultural Diversity, Human Development, Social Sciences, Learning Theory, Biology, Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Cost Control, Cost Management, Customer Demand Planning, Hotel Operations, Data-Driven Decision-Making, Market Analysis, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Foundations of Credit Analysis and Fixed Income Securities

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Portfolio Risk, Market Data, Risk Analysis, Securities (Finance), Financial Data, Portfolio Management, Analysis, Risk Management, Derivatives, Business Valuation, Balance Sheet, Financial Market, Income Statement, Investments, Market Analysis, Analytics, Decision Making

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Strategic Communications

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Technical Communication, Target Audience, Verbal Communication Skills, Strategic Communication, Communication, Business Communication, Persuasive Communication, Technical Management, Professional Development, Leadership, Organizational Leadership, Active Listening, Organizational Structure, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert 103

    Skills you'll gain: Splunk, Correlation Analysis, Performance Tuning, Data Manipulation, Data Analysis, Data Modeling, Big Data, Transaction Processing, Data Science, Business Analytics, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Marketing, Multimedia, Graphic Design

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…254255256…374

In summary, here are 10 of our most popular market research courses

  • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
  • Sustainable and Resilient Operations Management: University of Colorado Boulder
  • AI for Management & Management support: AI Business School
  • Sales mindset y análisis de mercado: UBITS
  • Climate Change and Global Affairs: Council on Foreign Relations
  • The Psychology of Gender and Sexuality: American Psychological Association
  • Hospitality Pricing Strategies and Distribution Channels : Dubai College of Tourism
  • Foundations of Credit Analysis and Fixed Income Securities: Starweaver
  • Foundations of Strategic Communications: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok